• Home
  • Blog
    • Business Partner Magazine Archive
  • Free Contests and Giveaways
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Best Strategies to Market Your New Game

June 28, 2021 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address

Thousands or even tens of thousands of new games are released on the App Store and Google Play every day. Mobile games are a very competitive market where you have to run as fast as possible just to stay in place, and if you want to get somewhere, you need to run at least twice as fast. Acquiring new users (most of whom don’t buy anything) is a huge challenge for any game creator. Here are some tips for marketing mobile games – try them for your current or future project.

Boy holding a digital tablet playing online mobile game called PUBG

1. Don’t promote the game for everyone. Identifying and understanding your target audience is at the heart of any marketing approach. The same goes for marketing a mobile game. The correct definition of the target audience is the key to correct promotion. You need to know the gender, age, lifestyle, conditions in which your user plays, what sites they visit. The more accurately you define your potential audience, the easier it will be for you to target marketing campaigns, the more users you will have “inside” the game.

2. Research your competitors. It’s easy to figure out how to communicate with your resulting audience – look at the competitors who are already working for them. This will help you identify initial strategies, understand the challenges ahead, develop new approaches, and improve processes. By doing this, you’ll get a better sense of what works and what doesn’t. The best fractional marketing executives consider the competitive analysis a vital step in making initial plans for promoting any game. You can rely on it in many issues and use it as a basis for further development.

3. Create a landing page that sells. Creative, beautiful, captivating, and of course mobile. Present your game in the best possible light, tell about the main elements of the game, show videos, links to app stores. The landing page may not be that important at the moment, but it’s your business card, and it can attract users by itself, so don’t neglect it.

4. Create the perfect app store page. ASO is much more important than you may think. The higher your game is in the search, the more users it will have. The higher it is in the charts, the more users there are. The more attractive your page is in the App Store or Google Play, the better it “converts” visitors into users and players. App Store Optimization is a very complex process that differs in iOS and Android software markets. You need to work hard on ASO because underestimating it means losing a lot of users.

5. Paid game promotion. When you have all the marketing components ready (landing page, pages in stores, social networks, videos, promotional materials), you can already start buying users. And we are talking not only about banners in advertising or social networks – but there are also many directions for promotion. These include reviews on popular sites and forums about apps and games for iOS and Android. You also need to know that reviews are one of the main ways users learn about new games and apps.

You may also like: The Future of Cloud Gaming and Console Gaming

Image source: Dreamstime.com

Filed Under: Marketing, Technology Tagged With: apps, gaming, marketing strategy, Technology

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Emergency Funds: How Quick Loans Can Save the Day in the Philippines
  • What Can You Do With An Education In Marketing
  • How Your Business Can Manage an Increase in Customer Demand
  • Used Toys & The Circular Economy – How Pre-Loved Toys Help Us Save Money & The Environment
  • Reasons to Hire a Corporate Attorney for Mergers and Acquisitions

Categories

Archives

Make Money Online – Free Course

  • Discover All The Shortcuts To Affiliate Marketing Success
  • Find Out How To Fill Your Site With New Leads And Customers
  • Discover How To Turn Your Passion Into Profits
  • Learn How To Write Copy That Gets Results Fast!
  • Discover How To Create Promote & Sell Your Own Products Online
  • Everything You Need To Know About Marketing Money Online
  • Strategies For Successful Web Entrepreneurs Inside
  • Discover How To Invest Smarter Grow Faster And Retire Rich
  • Email Marketing Strategies For Marketers And Entrepreneurs
  • Free training reveals how to build a successful six figure income online
  • Discover The Mindset Hacks You Need To Succeed
  • Free Marketing Memberships – Make Money Online

    Make money online free marketing memberships

    Tags

    Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

    Disclosure

    We earn commissions if you shop through the links on this page.

    Digital Marketing Agency

    ReachMore Banner

    Business Partner Magazine

    Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

    Have a look around the site to discover a wealth of business-focused content.

    Here’s to your business success!

    Copyright © 2023 - Business Partner Magazine·