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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Power of Window Advertising for Business

January 30, 2023 by Kevin Adams

Sale banner on store window

Window advertising isn't a thing of the past. In fact, due to the pandemic, window ads are as alive as ever. So whether you're a retail brand, restaurant, or hair salon, you may wonder what window advertising can do for your business. Don't be afraid to make your company logo … [Read more...]

Closed Loop Marketing: What it is and How to Get Started

January 30, 2023 by BPM Team

Group of Business People Discussing Business

Closed-loop marketing is said to be an effective marketing strategy that leverages data and analytics from your ongoing campaigns to improve your ROI. The "closed-loop" part shows how your sales and marketing teams work together to report and track leads in an endless … [Read more...]

What Does Digital Marketing Do?

January 25, 2023 by BPM Team

Laptop with digital marketing text on screen

Are you curious about digital marketing and how it works? You may have heard of the term before but not know exactly what it means or entails. Digital marketing is an increasingly popular way to reach audiences online and grow a company's customer base. With so many different … [Read more...]

How To Improve Your Customer Retention Rate

January 20, 2023 by BPM Team

Beautiful business people in headsets are using computers and smiling while working in office

Customer retention rate (CRR) is a key performance indicator of any business's success. It measures the percentage of customers that remain loyal to your brand over an extended period of time. A high CRR means you have succeeded in establishing a strong connection with your … [Read more...]

Major Trends in Advertising for Small Businesses

January 18, 2023 by Venkata Bhonagiri

Billboard with advertising of a teenage girl with cellphone.

Small businesses have always had to be creative and resourceful with their advertising efforts. With the rapid advancements in technology and changes in consumer behavior, it's more important than ever for small businesses to stay on top of the latest trends in advertising. Here … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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