Are you curious about digital marketing and how it works? You may have heard of the term before but not know exactly what it means or entails. Digital marketing is an increasingly popular way to reach audiences online and grow a company's customer base. With so many different … [Read more...]
How To Improve Your Customer Retention Rate
Customer retention rate (CRR) is a key performance indicator of any business's success. It measures the percentage of customers that remain loyal to your brand over an extended period of time. A high CRR means you have succeeded in establishing a strong connection with your … [Read more...]
Major Trends in Advertising for Small Businesses
Small businesses have always had to be creative and resourceful with their advertising efforts. With the rapid advancements in technology and changes in consumer behavior, it's more important than ever for small businesses to stay on top of the latest trends in advertising. Here … [Read more...]
Proven Strategies to Improve Brand Awareness
A great product or service can be completely wasted if no one knows. Therefore, if you want to increase your brand’s awareness and visibility, then you need to implement an effective brand awareness strategy. There are many different strategies, but some of the most effective … [Read more...]
Why You Should Spend on Marketing During a Recession
There’s a bit of back and forth about whether we’ll technically go into recession in the U.S., with analysts all seeming to have their own guess, but what we do know is that the economy has hit a rough patch. When that happens, there’s a tendency to start cutting marketing … [Read more...]
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