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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What is a Customer Data Platform? What is the difference between DMP and CRM?

December 28, 2020 by BPM Team

Man holding tablet beside the laptop

We all can agree that marketing nowadays relies on data. With that, the customer data platform (CDP) gains momentum quicker than other marketing technology, even though not all marketers are familiar with this technology.  For a long time, this field has been dominated by a … [Read more...]

Strategies for Your eCommerce Shop to Reach More Customers

December 22, 2020 by BPM Team

Ecommerce selling online

eCommerce stores are everywhere these days, and for good reason – digital retail is fast outstripping its brick-and-mortar counterpart. More and more people are simply attracted to the plethora of goods they can access through online marketplaces, and many online stores even … [Read more...]

The Relation Between Reputation Management And People Management

December 18, 2020 by BPM Team

Team members looking at a laptop computer in the workplace

There is a distinct relationship between reputation management and HRM, more commonly people management. It is all about the control systems of an organization. These systems can be either socio-ideological or technocratic. Few companies, however, use a combination of both these … [Read more...]

Distressed Businesses

December 9, 2020 by Contributed Post

Man showing distress

A distressed business is one that is not performing up to the mark or is faced with some kind of trauma which financially handicaps it. A distressed business is unable to meet its financial obligations because it cannot generate enough income. Hence it cannot meet everyday … [Read more...]

Being A Small Business Owner is A Tough Task

November 20, 2020 by BPM Team

Shoes feet selfie with passion word text

Being a small business owner can be difficult at times and is a rather thankless job. If you are playing to start a business, make sure you really love what you're doing because there will be struggles along the way. I am not talking about this from a negative perspective but … [Read more...]

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