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Business Partner Magazine

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The Best Way to Plan and Host a Trade Show or Exhibition

April 10, 2023 by BPM Team

Top view of booths and people in an exhibiton

It's all too true – a lot rests on our shoulders when we are planning – and hosting! – a big event, such as a trade show or business conference. We need not tell you that there are more than a few considerations you need to think about, and there are lots of ways to excite and … [Read more...]

4 Things To Keep in Mind For A Successful Exhibition

May 25, 2022 by BPM Team

People inside the exhibition

In the midst of online marketing strategies and rapidly progressing technology, certain old school methods hold a strong position in getting effective results. One of the biggest examples of this is exhibitions and trade shows. To reach out to your target audience, get new … [Read more...]

10 Tips for Making the Most of Your Next Industry Exhibition

November 27, 2020 by BPM Team

People sitting at table in an Industry Exhibition hall

Displaying at an industry exhibition is one of the best ways to market your company. It raises awareness of your brand, as well as presenting an opportunity to meet potential clients, partners, and investors. But it’s not enough to just turn up to an event, cross your fingers, … [Read more...]

Read this before you give up on Trade Show Marketing

June 24, 2020 by BPM Team

Exhibition stands at trade show

The recent reduction in social distancing measures came as a pleasant surprise to the event industry. However, our venues have not been permitted to reopen on the fourth of July alongside the pubs, restaurants and bars. We have yet to receive any information regarding when we … [Read more...]

5 Reasons Trade Shows Are Great for Business

October 12, 2019 by BPM Team

Royal Exhibition Building, Carlton, Australia - trade show

Many businesses are increasing their focus on digital marketing efforts and scaling back the budget for traditional marketing campaigns. A 2018 Manifest survey revealed that 64% of marketers planned to invest more in social media this year. As consumers increasingly spend time … [Read more...]

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