Whilst big e-commerce businesses can certainly afford to spend a small fortune on their marketing and advertising activities, the same often cannot be said for their smaller counterparts. However, creating and maintaining a blog is now a cost-effective and easy way to market … [Read more...]
Blockchain Technology to Revolutionise E-Commerce Businesses in Australia
The Australian technology world is abuzz with new yet promising technology, the blockchain. This distributed ledger technology that is the underlying technology behind Bitcoin has disrupted the IT landscape in ways that have not been witnessed since the arrival of the internet. … [Read more...]
How to Build, Launch and Grow an e-Commerce Business Online
Starting an e-commerce business doesn’t have to be rocket science. With retail e-commerce sales worldwide amounting to over 2.3 trillion US dollars globally in 2017 alone, if you’re thinking about venturing out on your own, cementing your business in the world of e-commerce can … [Read more...]
Using Social Media to Boost In-Store Sales (Infographic)
Did you know that 74% of people use social media to guide their purchasing decisions? Connecting online efforts to offline store visits is one of the biggest challenges of social media marketing but if you don’t utilize these platforms, you’re leaving money on the … [Read more...]
Why the payments you support (and how you support them) affects your conversion rate
Your payment processing setup shouldn’t be a last-minute decision made after the rest of your eCommerce website is already built. You see, the payment processing decisions you make will have a direct effect on the conversion rates you experience for the next few years. And … [Read more...]
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