Customer data is the lifeblood of successful email marketing campaigns. Personalizing and segmenting emails helps you to deliver targeted campaign messages to your customers based on their preferences, purchase histories, and behaviors. Once you can collect customer data and … [Read more...]
Your Data and SOC 2 Compliance: What It Means
Data security should be a top priority for any organization. The 2019 Cost of Cybercrime report by Accenture indicates that U.S. companies lost about $27.4 million in 2018 from incidents emanating from cybercrime. This figure represents a 20% increase from what was experienced in … [Read more...]
What is the Best Place to Store your Private Data?
A key indicator of the importance of data in 2019 is the rise of cloud adoption. The cloud provides data and IT scalability that is difficult-to-impossible for firms to achieve with legacy on-premises solutions on their own. It is no shock that companies are expected to invest … [Read more...]
What Is A Data Breach & How To Protect Your Business From It?
Nowadays more and more of our personal information is moving into the digital space. Whether that’s by doing your shopping, online banking or booking a holiday, we’re increasingly sharing our personal data with businesses online. This data is shared through digital technologies … [Read more...]
Starting a Business? Don’t Forget to Consider Cyber Security
Entrepreneurship is rewarding and fast-paced. There’s nothing like the feeling of building something from nothing and sharing it with the world. However small your audience or customer base may be, the idea of sharing something you created with the world can be an amazing … [Read more...]
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