Customer data is the lifeblood of successful email marketing campaigns. Personalizing and segmenting emails helps you to deliver targeted campaign messages to your customers based on their preferences, purchase histories, and behaviors. Once you can collect customer data and … [Read more...]
What Publishers Need To Know About The CCPA
As a publisher, you probably rely on targeted ads to attract traffic and boost the visibility of an advertiser’s message. But for this strategy to work, you often need to collect user data and find out what your target audience likes. With more publishers and advertisers … [Read more...]
Can You Spy On Your Employees?
Although it can be a controversial topic amongst staff members, workplace monitoring is a legitimate, legal method that employers can utilise as a way of protecting their staff and business. Methods include maintaining CCTV systems, viewing internet browsing history, checking … [Read more...]
The Most Important Part of GDPR Compliance
May 25th marked the deadline for GDPR compliance. The fundamental question is whether your organization complied with the requirements in time. Well, if you are yet to comply, then you shouldn’t worry since you are not alone! The regulation has 99 directives which have been a … [Read more...]
How to Get Free SEO for Your Small Business
As a small start-up business, it can be very difficult to get yourself out there in the know, and there are many marketing methods online, and offline that need to be considered. On top of managing the business itself, having a presence online is a must for any business to brand … [Read more...]
