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Business Partner Magazine

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What is a Customer Data Platform? What is the difference between DMP and CRM?

December 28, 2020 by BPM Team

Man holding tablet beside the laptop

We all can agree that marketing nowadays relies on data. With that, the customer data platform (CDP) gains momentum quicker than other marketing technology, even though not all marketers are familiar with this technology.  For a long time, this field has been dominated by … [Read more...]

What Is RPA in Software?

November 5, 2020 by Contributed Post

A gray robot illustration

Thus, what is RPA in software, and whether you need it? Let us start with some examples. How are office processes performed in your company? And what about infrastructure management? Those are some of the most labor-intensive tasks, aren`t they? And what if you automate them so … [Read more...]

Blockchain Technology: Platforms and Services

September 3, 2020 by BPM Team

Blockchain technology digital

Blockchain is a type of system or technology that makes it extremely difficult to hack or manipulate or change a system. In layman's words, Blockchain is a kind of digital ledger that can be hacked, replicated, and distributed in different types of computer systems. Many … [Read more...]

Top 5 Things You Need to Know About Master Data Management

March 12, 2020 by BPM Team

Person looking at pie charts, graphs and data - data management

Introduction While everyone knows the importance of data, very few are aware of how to improve the consistency and quality of data. As more and businesses look to improve operations, shore up revenues, create great teams, they look towards master data management. In this … [Read more...]

Brandquad Improves Conversion of Online Stores with the PIM System

March 10, 2020 by Contributed Post

ecommerce shopping cart - buying from online store

For three active years in the market of systems for product data management and building proper workflow for half a million product items, Brandquad has confirmed that automating this business segment by means of PIM-systems and their built-in analytical modules helps to improve … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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