The future of retail might seem pretty dismal. Malls are losing major anchor stores and everyone is asking, “where are all the shoppers?” The truth is, it is a tough time for retailers and fashion apparel brands across the world but retail is far from being obsolete. In fact, WWD … [Read more...]
What It Takes to Understand Your Customers Today
It is a well-known fact among business owners that modern shopping trends all point to the Internet as the epicenter of customer growth. When it comes to attracting and retaining customers, the Internet has provided ample opportunity for businesses both large and small. Google … [Read more...]
6 Costly Lead Management Mistakes Derailing Your Sales Efforts
How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]
5 Easy Ways to Improve Customer Experience
Customer satisfaction plays an incredibly important role in any business. Naturally, every company wants to have happy customers, the ones who are always more than ready to tell their friends about their magnificent experience with a company. Word-of-mouth marketing is incredibly … [Read more...]
How Predictive Analytics Improves Customer Experience
In today’s complex omnichannel environment where customers expect nothing but the best, it is up to brands to make sure that every brand interaction is a delight for the customer. Customers are at the helm of building brands. They rule the roost in terms of dictating the market, … [Read more...]