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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How is ‘Social Shopping’ Reshaping Online Retail?

March 23, 2018 by BPM Team

young woman holding mobile phone

The future of retail might seem pretty dismal. Malls are losing major anchor stores and everyone is asking, “where are all the shoppers?” The truth is, it is a tough time for retailers and fashion apparel brands across the world but retail is far from being obsolete. In fact, WWD … [Read more...]

What It Takes to Understand Your Customers Today

December 21, 2017 by Guest Post

What It Takes to Understand Your Customers Today

It is a well-known fact among business owners that modern shopping trends all point to the Internet as the epicenter of customer growth. When it comes to attracting and retaining customers, the Internet has provided ample opportunity for businesses both large and small. Google … [Read more...]

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

October 17, 2017 by Brooke Harper

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]

5 Easy Ways to Improve Customer Experience

June 29, 2017 by Diana Smith

Wooden label with happy normal and sad face icons for experience survey services and products review concept.

Customer satisfaction plays an incredibly important role in any business. Naturally, every company wants to have happy customers, the ones who are always more than ready to tell their friends about their magnificent experience with a company. Word-of-mouth marketing is incredibly … [Read more...]

How Predictive Analytics Improves Customer Experience

May 16, 2017 by Shwetha Singh

Digital marketing campaign data analytics report with metrics and key performance indicators

In today’s complex omnichannel environment where customers expect nothing but the best, it is up to brands to make sure that every brand interaction is a delight for the customer. Customers are at the helm of building brands. They rule the roost in terms of dictating the market, … [Read more...]

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