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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What Really Annoys Your Customers at Checkout

April 3, 2025 by BPM Team

Mobile POS at the counter.

Just go ahead and picture this: someone walks into a shop, grabs what they want, heads to the register feeling good… and then the checkout process makes it weird. Suddenly, they’re awkwardly tapping “no tip,” pretending to understand a malfunctioning card reader, or being asked … [Read more...]

How Gamification Enhances Customer Engagement in Retail

January 17, 2025 by BPM Team

Black woman, airport and smile by self service station for ticket, registration or boarding pass.

As competition in retail intensifies, brands are leveraging innovative strategies to attract and retain customers. Gamification—the application of game-like elements in non-gaming settings—has proven to be an effective way to create engaging shopping experiences while fostering … [Read more...]

Storytelling That Resonates: Crafting Customer Journeys with a Human Touch

December 30, 2024 by BPM Team

Chris Bretschger

Modern consumers are bombarded with product and service ads and promotional content from brands online and on social media. They’ve become immune to modern advertising, instead relying on human connections with brands that demonstrate their value. Storytelling is a great way … [Read more...]

Customer Growth: Top Strategies for Attracting More Customers

July 12, 2023 by Kevin Adams

Smiling man wearing headset working in call center

Are you worried about attracting more customers? That's valid. The more you're able to increase your ability to attract customers, the more successful your small business is going to become. There are numerous reasons that your business isn't seeing growth. And while it can be … [Read more...]

10 Hacks for an Amazing Hotel Experience

March 6, 2023 by BPM Team

Hotel lobby reception

You've booked your airline tickets- now what? Time to scope out some hotels! Whether for a business trip or a leisure stay, a hotel can make or break a trip, so you'll want to do your research before choosing a location. No matter what you decide on, there are hacks that you can … [Read more...]

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