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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What Is the Meaning of Pipeline in Sales and Marketing

November 16, 2017 by Brooke Harper

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

October 17, 2017 by Brooke Harper

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]

Take Full Control of Your Business Phone System

September 19, 2017 by Brooke Harper

Digital telephone and switch

In order to reach a  93% chance of converting a lead, it takes an agent about 6 attempts; meanwhile, 10 to 15 are the number of 2-minute calls one has to make within the span of an hour; and, on an average, a sales agent needs to keep in touch with a clientele … [Read more...]

Why CRM is CEM – Infographic

May 2, 2017 by BPM Team

CRM concept

Technology is changing the game. Customers are more accustomed to connected services, transforming how we do business. Businesses need to think beyond traditional CRM and consider how new technology can be used to make everyone responsible for Customer Experience Management … [Read more...]

1 on 1 Marketing: It is Time to get Personal

January 24, 2016 by Lilly Adams

Customer Relationship Management for business sales marketing system concept

Today, many companies aim to widen the reach, and choose the best high-caliber marketing weapon for some area of effective results. Still, heavy artillery can miss the mark, and prove to be cost-ineffective. This is due to the fact that a customer wants to feel special, and have … [Read more...]

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