The numbers in a typical B2B sales cycle are daunting. Imagine taking an average of 84 days to convert leads into opportunities. Then, it’s another 18 days to work these out into deals – and with only a 6% success rate. This is according to research done by Implisit (now under … [Read more...]
What Every Business Person Should Know About IT Sales & Marketing Tools
With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is … [Read more...]
Is Your Sales Data Causing Inaccurate Forecasting?
By definition, forecasting is inexact. It is a data-focused assessment of possibilities; and yes, there is a lot of guesswork involved. The idea is to minimize the guesswork through the systems and strategies you implement – as well as the accuracy of the data you use. If your … [Read more...]
How Artificial Intelligence Will Change Decision-Making For Businesses
From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of artificial intelligence (AI) and our future with AI at the helm. Recent headlines about Facebook panicking because their AI bots developed a language of their own have us hitting … [Read more...]
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s … [Read more...]