Marketing has gone through a change, and content marketing, particularly, is not quite the same as it once was. Consumers are no longer entertained or persuaded by general appeal content. They are looking for niche content that specifically fits their particular situation. This … [Read more...]
5 Real Reasons You Need a Copywriter
Copywriting is a vital part of your online presence, but it can also get overwhelming, especially if you don’t know how to do it. But even when you know your way around copywriting, sometimes it makes a lot more sense to have a professional do it for you. Investing in … [Read more...]
7 Building Blocks for Web and Print Content
You have a brand new business, you are re-launching, or you need to publicise a new product, special event or major landmark. So you’ll need two things: a vehicle to take your message to the world; and the message itself. Choice of vehicle is fairly simple. Who doesn’t have a … [Read more...]
