People often overlook signs until they see the need for it. For a business, signs perform multiple roles. In wayfinding, signs direct people toward their intended destination. In retail establishments, signs are used to persuade customers through the combination of images and … [Read more...]
Importance of B2B Brand Strategy & Marketing and B2B Branding
B2B buyers remain overwhelmed with choices, features, benefits, information, data, and metrics. The typical RFP process involves dozens of potential vendors and many questions – more information than any buyer could evaluate. Even B2B Buyers make final decisions by relying on … [Read more...]
Which Demonstrates a Successful Effort at Branding?
Branding is one of the most important terms in marketing. It is essential because it is the way of differentiating your product from the competitors. It is necessary to make sure that the logo of your company is recognized instantly. You can do this only by giving a successful … [Read more...]
How to do a Brand Audit
“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.” (Lisa Gansky, US entrepreneur) What is a brand audit? A brand audit is the … [Read more...]
5 Massive Benefits You Can Reap From Transparent Business Cards
Transparent business cards will help you set a commanding first impression. Any good businessman would know how vital it is to have an excellent first impression. Think of it as a new meal that you're about to offer to your guests. One good bite is going to leave them craving … [Read more...]
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