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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Importance of Good Branding to Propel Your Business to the Next Level

December 23, 2017 by Sienna Hoddle

Logo of Apple in back Apple iPad air on wood desk.

The golden arches, the swoosh tick, a piece of fruit with a bite taken out; we don’t need to even say these brands' names for you to know who we are talking about. That's the holy grail of good branding: design that is simple, memorable and perfectly communicates your brand to … [Read more...]

The Social Media Ad Platforms Cheat Sheet – Infographic

December 21, 2017 by BPM Team

MiC_infographic - SP

In today’s digital age, brands with a social media presence are one step ahead of those who don’t. It’s clear that the social media wave isn’t ending anytime soon, which is why businesses must take advantage of it to be ahead of competitors. By giving your brand social media … [Read more...]

5 Perks of Social Media Marketing

November 28, 2017 by Diana Smith

ssocial media app icons on mobile phone screen

This article contains affiliate links. For more info, see disclosure. While it is true that many people use social media for social and entertainment purposes, this idea gets a completely new angle when it comes to running a business. Social media marketing is currently one of … [Read more...]

Social Media Practices for Event Marketing

October 30, 2017 by Dan McCarthy

Beautiful business woman is speaking on conference.

Your event does not have to reach stadium-level capacity for it to be a success. Nevertheless, the more the merrier. Reaching the desired turnout, though, boils down to your ability to market your event. Your social media campaign should include a diverse and varied approach. … [Read more...]

8 Steps to Spice Up Your Brand Voice – Infographic

October 23, 2017 by BPM Team

Abstract flat vector illustration of branding and business identity creation concept isolated on blue background.

Many companies have already mastered the recipe for success: excellent services, unique products, and foolproof customer relations and services. However, most seem to take for granted one of the most crucial ingredients of businesses' sustainable success: effectively relaying … [Read more...]

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