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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Brand Collaborations that Shook the World

January 29, 2020 by BPM Team

Brand Collaborations that Shook the World

On the big screen, we’ve had Ben Stiller and Owen Wilson, while, in music, we’ve had Queen and David Bowie, or more recently Beyoncé and Lady Gaga. One would not expect most of these partnerships to work, but they do, a bit like spaghetti and marmite, or avocado and chocolate — … [Read more...]

4 Classic Ways to Improve Your Brand Strategy This 2020

January 24, 2020 by Contributed Post

Brand - visual of elements of brand strategy

In a fast-paced world, many marketers would argue that keeping up with the shifting demands of their market is always the right thing to do. But for marketers that do brand strategy in Melbourne, when a brand has a product identity that works, they must stick to it rather than … [Read more...]

Packaging Design Can Help to Recover a Product Failure!

January 17, 2020 by BPM Team

coca cola branding

Are you feeling like your competitors are doing better with their packaging design than your brand? Do you feel like your brand is stale and outdated? That's because when you have introduced your packaging design, it was a different era and today after decades later the … [Read more...]

Crafting a Brand Identity – Pillars for Success

January 6, 2020 by Guest Post

Business branding label chart graphic

No matter what industry your business is in, there are a few key elements that you will need to tap into to increase your chances of success – your vision, the right team, and a solid brand identity. The words brand, branding, and brand identity are often thrown around and … [Read more...]

Here’s how a label printing service can be helpful for your business

January 4, 2020 by BPM Team

Printing service - printer

Image source: Pixabay.com Efficiency is one of the objectives of managing a company, and that’s exactly what you get from betting on a professional label printing service. It ensures that your company's resources stand out. We can also highlight other benefits such as improved … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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