In 2011, on ITV’s This Morning, a Nescafé coffee machine was featured on an episode. This may seem insignificant, however, the inclusion of this went beyond Eamonn Holmes simply being able to drink flat white coffees. This moment was the first-ever introduction of product … [Read more...]
Things You Need to Consider in Building Signage Designs
If you want your building design to attract more people—creativity is a must. There is no better way to put it but to assure that you consider quite a handful of elements as your starting point before you create one. Excellent signage brings people to your building. They draw … [Read more...]
Understanding the Best Ways to Identify Customer Pain Points and Improve Customer Experience
The most successful business is the one that understands customer pain points and solves them adequately. Once you identify the customer pain points, proceed to create a brand strategy and management that revolves around addressing them. The different customer pain … [Read more...]
The Tricky Art of Designing Your Business Card
The business card may be teeny-tiny, but it sure packs a mean punch. It’s akin to a mini-billboard that is an essential component of your company’s image and branding. Apart from promoting your business, this humble business card provides vital information and offers … [Read more...]
Brand Collaborations that Shook the World
On the big screen, we’ve had Ben Stiller and Owen Wilson, while, in music, we’ve had Queen and David Bowie, or more recently Beyoncé and Lady Gaga. One would not expect most of these partnerships to work, but they do, a bit like spaghetti and marmite, or avocado and chocolate — … [Read more...]
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