The most successful business is the one that understands customer pain points and solves them adequately. Once you identify the customer pain points, proceed to create a brand strategy and management that revolves around addressing them. The different customer pain … [Read more...]
The Tricky Art of Designing Your Business Card
The business card may be teeny-tiny, but it sure packs a mean punch. It’s akin to a mini-billboard that is an essential component of your company’s image and branding. Apart from promoting your business, this humble business card provides vital information and offers … [Read more...]
Brand Collaborations that Shook the World
On the big screen, we’ve had Ben Stiller and Owen Wilson, while, in music, we’ve had Queen and David Bowie, or more recently Beyoncé and Lady Gaga. One would not expect most of these partnerships to work, but they do, a bit like spaghetti and marmite, or avocado and chocolate — … [Read more...]
4 Classic Ways to Improve Your Brand Strategy This 2020
In a fast-paced world, many marketers would argue that keeping up with the shifting demands of their market is always the right thing to do. But for marketers that do brand strategy in Melbourne, when a brand has a product identity that works, they must stick to it rather than … [Read more...]
Packaging Design Can Help to Recover a Product Failure!
Are you feeling like your competitors are doing better with their packaging design than your brand? Do you feel like your brand is stale and outdated? That's because when you have introduced your packaging design, it was a different era and today after decades later the … [Read more...]
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