We are more attracted to some color combination while not to others. Our brains tend to remember color combinations that we instantly link to the brand they are of. If you close your eyes and try to remember a few brands, their logo will instantly pop up in your mind. The color … [Read more...]
How to How to Start Book Marketing in a Digital World?
You need to know how to market your book effectively. That's true whether you're publishing yourself or working with a traditional publisher. Most published authors, especially those who are first-time publishers, won't get a complete set of marketing. You'll likely work with … [Read more...]
What Is The Importance Of Branding And Advertising?
Branding and advertising are different components of a comprehensive marketing strategy. Branding is used to help the company stand out and differentiate itself from the competition and influence the way customers view the company. Advertising, on the other hand, is used to … [Read more...]
Advantages Of Having A Professional Business Card
A business card is a perfect tool to advertise a company or business. They are inexpensive, fast, and a great way to get a name out there. There are many advantages of owning a professional business card, and the following are just some of them. There are so many business card … [Read more...]
Leading By Example: How Honda Built An Internationally Successful Business
Judging by the 261,000-odd new Honda Civic models sold in the USA in 2020, Honda is a very successful brand and at the height of its success. And the popularity of their cars isn’t down to metrics like their performance, horsepower, cargo space, or fuel economy alone. Honda’s … [Read more...]
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