Until recently, when people talked about brands, they were usually referring to large companies that spend millions of dollars on establishing their position within their industry. However, this is no longer the case. Small businesses are also able to create a recognizable brand … [Read more...]
Hottest Digital Advertising Trends for 2017 – Infographic
As digital advertising continues to grow at a break-neck speeds, more and more companies are starting to realize its potential against other traditional marketing efforts of today. Despite this, digital advertising faced some serious challenges in 2016, particularly due to the … [Read more...]
Offline advertising- marketing mix or media mix?
It’s a very sunny day at the beach, the sun feels great, and the waves are crashing; people are playing volleyball and clicking pictures. It’s a clear afternoon. You are peacefully sitting in one corner, staring at the sky, and you see a plane passing by, which captures your … [Read more...]
5 Ways To Reward Customers For Actions
For many years, rewards and loyalty programs have been great tools for companies like Starbucks, to help create a stronger bond between them and their customers and provide stimulation for wanted behavior. In exchange for purchasing a certain amount of products, customers … [Read more...]
The Value Of Online Marketing For Your New Business
This article contains affiliate links. For more info, see disclosure. The first few months are the hardest for any small business. Generating buzz about your brand new company, earning your customers' trust and establishing yourself in a particular industry are difficult steps … [Read more...]
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