Okay, so you’ve decided that you’re looking at car wrapping to help with advertising. It’s definitely one of the best investments you can make as it’ll help you with your ‘driving downtime’ and help you make the most of your money in advertising. But how exactly should you be … [Read more...]
What is Link Retargeting?
To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
How to Build a Small-Business Brand
Until recently, when people talked about brands, they were usually referring to large companies that spend millions of dollars on establishing their position within their industry. However, this is no longer the case. Small businesses are also able to create a recognizable brand … [Read more...]
Hottest Digital Advertising Trends for 2017 – Infographic
As digital advertising continues to grow at a break-neck speeds, more and more companies are starting to realize its potential against other traditional marketing efforts of today. Despite this, digital advertising faced some serious challenges in 2016, particularly due to the … [Read more...]
Offline advertising- marketing mix or media mix?
It’s a very sunny day at the beach, the sun feels great, and the waves are crashing; people are playing volleyball and clicking pictures. It’s a clear afternoon. You are peacefully sitting in one corner, staring at the sky, and you see a plane passing by, which captures your … [Read more...]
