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Hottest Digital Advertising Trends for 2017 – Infographic

March 21, 2017 by BPM Team

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Digital Advertising Trends for 2017

As digital advertising continues to grow at a break-neck speeds, more and more companies are starting to realize its potential against other traditional marketing efforts of today. Despite this, digital advertising faced some serious challenges in 2016, particularly due to the rise of ad blocker usage. Year-over-year, an unprecedented rate of people installing ad blockers on their mobile devices is growing by 90%. This rise in the adoption of ad blockers is also blamed for costing the advertising industry a whopping $22 billion in 2015.

Despite these challenges and threats, the IAB/PwC Internet Advertising Report states that “year-to-date revenues through June 2016 totaled $32.7 billion, up to 19.1 percent from the $27.5 billion reported in 2015”.

With these ups and downs in the digital advertising plane, how can you improve your strategy in 2017? Here’s an infographic by Digital Marketing Philippines to help you out as it details the shifts and trends that will shape the world of digital advertising this year and beyond:

Hottest Digital Advertising Trends in 2017

Infographic created by Digital Marketing Philippines

Filed Under: Business Success, Infographic, Marketing Tagged With: advertising, Digital trends, Marketing

Comments

  1. Gilbert Toole says

    June 28, 2018 at 5:23 am

    I am fascinated with the insight here in this post. Great ideas and content! Thank you for sharing.

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