Click here to get this post in PDF
CRM is one of the vital software products used by successful businesses today. But why is it so important? In this article, we will discuss CRM, how to build your custom CRM and the reasons for getting a CRM solution.
CRM stands for customer relationship management system. Its primary goal is to grow your business by improving relationships with existing customers and searching for new leads, both hot and cold, through which the company can expand, grow, and gain more profit. It allows us to collect, store, analyze, and manage customer information, campaigns, automate sales, etc. CRM’s are useful for both large businesses and small ones.
There are a lot of various CRM solutions on the market. Yet, there are cases when both Saas and enterprise solutions won’t work for your company. So, here are seven reasons why you need a custom CRM.
7 Reasons To Own Custom CRM
1. Minimizes onboarding time
The newly hired sales pros may find it difficult to adjust to the new workplace environment. They often tend to make mistakes such as miss a call from an important customer or lose a deal. To train the new employees, one can hire an experienced trainer, but this can cost a lot of time and effort.
A good training program can save time and make new employees productive. A customized CRM system enables you to carry out the training and onboarding tasks reducing the time required to make new hires efficient in their job.
2. Simplifies integration
The off-the-shelf CRM system installation and integration are costly. So before using the enterprise CRM system’s benefits that might not fully meet your needs, you need to pay for integration. Moreover, extra features and API’s are usually purchased separately.
The integration process in enterprise CRM systems is very complicated, and for this process, you have to hire an experienced and knowledgeable team.
If you have a custom CRM system, it makes the integration process easy and less expensive by enabling the developers to change their approach or using the API first approach. It’s essential to note that you can always integrate such a solution with other software you are operating within your company. As a result, it might help all the departments within your company get quick access to data they need for productive work.
3. Resolves data migration problems
Certain factors, such as low numbers of supported applications, high cost, low scalability, or lack of configuration, etc., might force you to migrate from one CRM system to another. So you will need to move the data from the old system to the new one. As a result, the risks of losing important data rise. Moreover, it is quite a costly process.
You can bypass these issues if you migrate to a custom CRM system developed following your business requirements. It will not only lower the cost but also prevents the loss of data.
The growing business needs the sharing of data and the process of automation to expand. With a readymade CRM, you might need to purchase additional costly features that still do not provide you with the proper tools. You may also need to install various applications and integrate them with your CRM system.
With a custom CRM, you can connect as many new users as you want without paying any extra money. You can also customize functions according to your requirements and change them over time.
The readymade CRM systems charge you based on various factors. These factors include the number of users and the features available in the plan. The features included may not be of any use for the organization and may lack significant growth features. The company needs to buy expensive plans for additional features and integrate their CRMs with their applications.
A custom CRM system will be cheaper for your organization as it can be customized and preprogrammed to support applications and features you need. The cost of custom CRM depends on the elements to be added, the complexity of its parts, and the developer’s experience. Yet, during the time, it will cost you much less than the readymade CRM solution.
6. Full automation
Many CRM systems require the manager to do the data entry themselves. A lot of time wasted on the things that can be done automatically.
A custom CRM system can save time and money by automatically updating the data. It allows responding faster to customers’ queries, managing regular inquiries, tracking deals, billing processes, and running automated email services.
7. Improved custom features
Custom CRM systems are built explicitly following business requirements. It helps in different ways, such as it provides a full, satisfactory solution that suits your business needs. It also removes the features that are not required, saves a lot of space, and makes your sales team’s job effective. It also analyzes the data and reports the logic for the enhancement of business.
If you are not familiar with using different CRM systems, first use a free CRM to understand the functions you require in the custom CRM solution. The above-listed reasons explain why you need a custom CRM instead of a readymade one.
We hope you are delighted with the information and think that this article will help you decide when implementing a CRM system in your organization.
You may also like: What is a Customer Data Platform? What is the difference between DMP and CRM?
Image source: Shutterstock.com