Studies show that most people prefer to chat over email when compared to over the phone or even via text. For this reason, it’s so important that you are able to create a good email campaign because this can make all the difference to your marketing efforts.
It Isn’t Optimised for Mobile Use
When you check your email, it is probably going to be done on your tablet or even your smartphone, The truth is that now people are using mobile more than ever before, but not many people are catering their emails to meet the needs of their mobile users. If you have an email that is not optimised for mobile use then your email won’t look good when it is loaded up on the screen and any chances of you getting the leads you need are long gone. If you want to get a good result out of your email marketing campaign then you need to make sure that you use a mobile responsive template. You also have to know that Windows, IOS and Android render content differently, so go the extra mile and always make sure that your email looks good on all three before you click send. Having an email signature software also helps here.
You’re Going Straight to Spam
Nobody wants their email to be considered as spam but this happens more than you’d think. It
all comes down to the subject line most of the time and if your end-user suspects that the email is not trustworthy then they will probably hit delete right away. If you want to avoid ending up in the spam box then you have to make sure that you avoid using words such as free, affordable and even deal as well. The easiest way for you to avoid things like this would be for you to try and write your emails properly and really take the time to make sure that it looks professional. You also need to simplify your message, and that you are creative with the words that you use.
You’re Not Offering a Call to Action
Another big reason why a lot of campaigns fail is really that they don’t have a clear message at all. You need to think about whether you are directing the receiver to a blog or even to a landing page. You also need to make sure that your company call to action is clear as well. A user isn’t going to take action if they have no idea what action they need to take, so for this reason, you should never send out an email if you don’t have a call to action. Remember that your call to action doesn’t always have to be salesy, you can easily have one that encourages them to subscribe or even one that encourages them to leave a comment on your site.
So making your email campaign work for you is actually relatively easy and when you are able to take into account the numerous factors that are present. By following the above tips, you really won’t have any problems in getting your campaign off the ground.
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