The compelling nature of call to actions (CTAs) has been tried, tested, and proved over many years and continues to hold an essential place in marketing activity.
It’s clear to see why every business strives to improve its CTAs, and deliver the most effective methods of generating customer leads and sales. From learning how to calculate customer acquisition cost and keeping it down to increasing their bottom line, CTAs matter.
There are many ways you can enhance the effectiveness of your CTAs, ranging from different aspects of content to the inclusion of expert call tracking software – such as Mediahawk, for example.
Read on to learn what a CTA is and how you can best go about improving your own.
What are call to actions?
CTAs are a marketing technique that directs customers to the next step in their interactions with your business. The main focus is to funnel customers to the conversion point in their journey effectively.
The more refined and higher the quality of your CTA, the more effective this will be.
When your customers visit touchpoints – social media posts, web pages, mobile apps, etc. – a CTA will be the directive that takes them from their current touchpoint to a potential conversion.
For instance, email marketing which details the products or services you offer to customers can include a CTA in the form of a ‘buy now’ button. This will transfer the customer to your sales web page.
These CTAs are pivotal in the success of your business and the effectiveness of your customer engagement.
How can you improve your call to actions?
- Refine the content
A sure-fire way to immediately improve your CTAs is to revise how you write them. One of the key ingredients for success is effective language.
One way could be to create urgency to further the customer journey and use emotive and compelling language in your CTA through a powerful command.
A more impactful CTA will certainly have the desired effect on each customer.
- Monitor engagement
To fully maintain a high level of engagement with your CTAs, you need an efficient method of monitoring their performance.
Enter call tracking software, which can capture customers’ interactions with your website.
This will allow you to assess the levels of engagement with each CTA and see which ones are being interacted with the most and which lead to a call or online conversion.
In turn, you can create further CTAs which harness the specific style of your more successful ones and continue to generate more leads and sales with this useful software.
- Assess touchpoint compatibility
Compatibility is key to ensuring every touchpoint includes the best-suited CTA for that specific part of the customer journey.
For example, you might find that certain touchpoints, such as mobile apps, are more equipped to include certain styles of CTAs – consider ones that are brief, direct, and bold for something as compact as a mobile app.
With the right CTA at the right touchpoint, you have the perfect combination for marketing success.
- Think outside the box
Since the aim of CTAs is to grip the customer, you need to ensure they’re designed with a large dose of creativity and flair.
Quite often, customers can be lost on the generic CTAs – think of ‘click here’, or ‘sign up now’, which often results in a lack of interest and a high bounce rate.
However, an unpredictable and creative call to action can be more effective at grasping their attention – think of something such as ‘Do you dare to try it?’ or ‘I’m ready to start saving money!’.
A CTA is one of the simplest and widely used tools in marketing, yet it can have the most significant effect on your customers when used correctly.
Take these tips on board and watch your business reap the benefits.
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