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Recently, Instagram has changed its policy about likes. Due to many concerns about the way likes can impact mental health, especially young adults, Instagram has eliminated the exact like counter from the feed. However, this factor still affects the process of promotion on this platform. Why do you need likes and how to get more of them is what this article is about.
So Why Does One Still Have To Take Care Of Likes On Instagram?
Even though the exact likes number isn’t seen by the audience, it still is visible to you, and it affects your ranking on Instagram more subtly. Having many hearts under your post is one of the criteria that the Instagram algorithm considers as it forms the Explore page and individual feeds. Like any other social media, the goal of Instagram is to keep people occupied within the platform as long as possible. So, it will try to show as many engaging posts as possible. More likes mean more people have found your content interesting and engaging, and for Instagram, this is a huge bonus. Hence, gaining likes is a part of your strategy and you should develop a plan for it.
How To Get More Likes
Buying Stats
Needless to say that with the modern policy, it is useless to buy IG likes on this site or any other simply for showing off with big numbers. To have a reason and result from buying stats for your profile on Instagram, you have to understand the true goal of this. You can purchase likes or other significant statistics to boost your growth if you see that your post is somehow less popular than other content of yours. Or if you need to squeeze in an industry fast. But you shouldn’t buy anything if you only want it for caressing your pride with big numbers. It’s just not effective.
Produce Great Content
Ultimate like grosser is high-quality content. Photography is an art, and you never must forget this fact. The visual aspect is very important here because photos and videos are what catches the attention of the user better than anything else. If you provide beautiful photos that are relevant for your target audience, you will get many likes for sure, as people appreciate your efforts in creating artworks.
Use Hashtags
To make your post visible to more people who are potentially interested in your content, you have to use the right hashtags. Hashtags are what help people to discover your posts, and Instagram algorithms to categorize them.
- Avoid too general words, but don’t use too exact descriptions as well
- Put hashtags in comments
- Use unique hashtags for your branding
- Add around nine hashtags (nowadays this is considered to be the perfect quantity per post)
Add Good Captions
Visuals matter a lot. But Instagram users require fine texts too. So, you must add to your beautiful pictures some meaning and value with your caption. First of all, always check for grammar. Texts with errors are looking less professional, and many people are irritated by this.
Also, mix in your feed shorter and longer captions, sometimes sharing more personal experience, and sometimes concentrating on receiving more feedback.
Make A Schedule
Posting consistency is another factor that affects your like counter positively. People like to see posts from a certain influencer regularly, and often. If you update your Instagram profile by a schedule, at least around 2-3 times a week, your account will be more visible in the feeds of your followers, thus increasing the number of likes, shares, and comments under your posts, allowing you to attract new subscribers as well.
In the case of Instagram, the more the better, but you still have to make pauses to assemble your materials, work out captions and design, and also relax and gather new content.
Hit At The Right Time
Instagram doesn’t display posts chronologically in the feed. But what counts is how recent is your post. So, you have to find out when your target audience is present on the platform the most. Examine the behavior of your potential followers by such criteria:
- Age
- Gender
- Profession
- Occupation
- Average daily schedule
Also, watch when the most popular influencers of your niche are uploading their posts. Try to follow it and see what happens. Probably, given you added the right hashtags and your post is engaging, you will be able to capture the attention of a bigger number of people.
Follow The Main Trends
One of the ways to gross more likes for your posts is to resonate with the mood of the audience and create content that is relevant for the following season and events. For example, you can create thematic posts for significant holidays and events throughout the year. This is also a way to connect with your viewers and attract new ones. You can create your special occasions to have fun and engage your audience.
See What Your Competitors Are Doing
Find inspiration from your colleagues, especially the ones who already have an established following. However, this article doesn’t encourage you to steal posts, oh no. Look through your competitors’ feeds to see how the audience responds to different types of content, what is the most engaging content to them, and how they interact with people. This knowledge can help you to come up with fresh ideas for your content too.
Experiment
From time to time, you should try out new types of content in your profile. This technique brings the feeling of freshness and novelty, shakes your followers, and increases their interest in your posts. If users like what they see, they will vote with their likes, showing you that this particular content deserves to stay. Make sure you introduce new kinds of content subtly and it still relates to your niche. Ask your followers directly if they would like to see such content from you.
Conclusion
As we can see, likes still matter for your ranking on Instagram and your popularity, even though your audience won’t see the exact number of them. Use the tips above for your growth and see how likes come to you naturally!
You may also like: Why Your Instagram Business Audience Isn’t Growing As Fast As You Need
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