People generally like beautiful things and occasionally need a place to unwind from time to time, so there are ample opportunities for beauty brands. And with the world moving faster than ever, companies need marketing innovation to keep up with increasing demands and competition. Here’re eight online marketing tips to help you boost results and rake in more profits from the Internet.
1. High-Quality Website
The crux of the matter is – if you don’t have a website, do you even exist? While beauty brands should focus on delivering outstanding service or products to customers, bringing in new ones is more challenging without a website.
However, most potential customers will spend only a short time on your site, so make sure you have a visually appealing and informative one – something that isn’t cluttered and doesn’t bombard users with incessant offers or popups.
A good website typically has the following:
- Fantastic user experience (UX)
- Local SEO content (cleverly placed texts that provide context to search engines)
- Updated contact information on every page (consider using headers/footers for that purpose)
- Informative articles or videos
- Lists of benefits and offers
- A welcoming About page that lists your workers and expertise
- A full list of services and prices
- A way for clients to join mailing lists and make appointments
2. Local SEO
When you’ve updated your website to have all the necessary information, the next step is getting people to visit it. Investing in SEO (search engine optimization) can ensure your business listing appears among the first on search engine results. That’s sure to give you an edge over the competition.
“SEO can increase organic website traffic, elevate brand awareness, and raise sales. We’ve been using it to improve our spa’s online presence” – Aphroditi Escape Spa & Salon, a local beauty brand in Kemptville, Ontario.
3. Local Retargeting
Paid ads can be a potent way of increasing traffic and return visits to your website. One of the better ad types for beauty businesses is retargeting – showing advertisements to people that have visited your site before.
Retargeting presents beauty businesses with opportunities to win over undecided potential customers. These ad systems take into account consumer behavior and use data to show relevant ads to people. Specifically, advertisements that’ll most likely lure a person back to the site. For example, if someone visited a pedicure page, you can tempt the user back with a discount offer on that service.
4. Social Media
Social media platforms have become the most used sites online, with most users preferring one website over another. Therefore, your online presence and ads on these platforms will heavily depend on your clients’ preferences.
So carefully consider the target audience and relevant behaviors. While Facebook is often a safe bet to purchase ads, other social media platforms, such as Instagram or Twitter, can be equally valuable.
Compelling posts, offers, discounts, and videos tend to perform well on social networks. If you’re consistent, the algorithms (a form of artificial intelligence) will take care of the rest, exposing your business to an ever-expanding clientele base.
5. User-Generated Content
User-generated content refers to any content created or contributed by people or some of your target audience members. To leverage user-generated content for promotion, you’ll need to provide the audience with compelling reasons to participate.
For example, setting up selfie booths inside your spa or salon can be a cost-effective way of reaching more people on social media. You can encourage customers to post selfies alongside your approved hashtags, which is virtually free advertising. If you can gain permission or rights to those photos, you can use the selfies on other online channels.
Having real people vouching for the quality of your brand through user-generated content is always good marketing.
6. Online Appointment Systems
Most millennials want to get things done as quickly as possible from the comfort of a home or smartphone. That’s why implementing online booking software on your website can help you close more customers. And when done right, digital appointment systems make bookings easier to manage.
These platforms also offer additional features that lower the risk of no-shows or cancellations. For example, customers can receive automated appointment reminders, additional offers (upselling), or follow-up emails to book the next visit. Getting new clients is always great, but repeat customers are more reliable and stable for your bottom line.
7. Form Partnerships
If you run a spa, salon, or other beauty business, you may have several opportunities to form promotional partnerships. For example, you can partner with the pizza shop next door to offer discounts to its employees. Similarly, if other beauty businesses are around, you can partner with companies that provide different services from your brand.
The exact details of each partnership you form will vary, but the possibilities are nearly limitless. So take your pick of potential partners and develop a strategy that’ll benefit both parties.
8. Maintain a Database of Customers
Maintaining a reliable database of customers that keep returning to your beauty business is key to success. Implement a system that ensures customer data (name, phone number, etc.) is safely stored and can be pulled whenever required. You can typically use an email marketing platform to store contacts, stay in touch with customers, and run campaigns.
Return clients will often make up the majority of your revenue, so treat everyone well. Consider providing exclusive perks or discounts to repeat customers. If you can make people feel special, that’s often half the battle concerning retention.
Undoubtedly, these online marketing tips should help your beauty business acquire more customers. Try to tackle one or two tactics at a time so you don’t feel overwhelmed. Good luck.
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