Social media is the great technological evolution of the century, great communication tools with the incredible potential to connect a company with its customers. In them, it is possible to establish a closer relationship, reaching a huge base of people, which many times physically would not be possible. However, it is necessary to be careful; when you are inserted into the networks, there are some tips to protect yourself on social networks that are important to be taken into account.
Even though they are very relevant because they are part of the daily life of a large part of the population, social networks are still a little dangerous when we think about the amount of personal or company information we share. For this reason, it is always important to be investing in social media protection.
Security on social networks is the key to protecting all company information, which can affect everything from their image and reputation to the privacy of their customers. Consider a data breach, for example, and how much personal customer information can be leaked. Not taking care of your company’s data security means leaving it vulnerable to hackers who can wipe out your brand in minutes. Therefore, protection on social media is essential.
With that in mind, we’ve separated some tips to protect yourself on social media and ensure that your profile or brand has credibility and security for consumers who deliver their personal data. So check it out below, and happy reading!
What is the importance of social networks for marketing in companies?
First, it is important to understand why being inserted into the world of social networks is so important for your company’s advertising. In addition, of course, to understanding why protection on social networks is necessary.
Being on the main communication platforms conveys several positive images of your brand to potential customers. That is, in addition to being current, a project shared on social media is much more seen and shared since it can reach people all over the world. In this case, the algorithms also help you, as they are the ones who will share your product with other people who may have an interest and profile to become your consumer.
Another important point that networks like these bring is the possibility of having more direct contact with their customers. And thus creating a closer relationship.
In this way, social networks end up being the best environment to make your brand grow and gain visibility. With good planning of advertisements and customer attractions, you will undoubtedly gain a lot of visibility within the platforms.
How can not having social media protection negatively affect your business?
Now that you know that to stay current, it is necessary to be on the networks, let’s deal with another point: investing in protection measures on social networks is necessary.
Many people think investing in the security of their profile/page is silly, an unnecessary concern when in reality, it is the opposite. A company that does not have a good data protection system on its computers and profile can run the risk of suffering thousands of different types of hacking. Thus, putting even the life of the company at stake.
According to research by Cisto, social media scams are the most common way to get data from someone or a company. This is because, naturally, we provide a series of information that is either saved on the computer itself or in a cloud. And if these environments are not monitored very carefully, they can be invaded, causing huge losses.
Think, for example, that several employees can use company computers and access their own social networks on it, in case of being attacked by a hacker or virus, the company computer with the information becomes compromised. Therefore, the behavior of your business employees starts to influence the security of your internal data network.
And this lack of protection on social networks can cause costly damage. For example, Symantec pointed out that incidents concerning data protection on social media can cause damages around millions of reais at least.
Another point that must be analyzed is the fact that the company’s network system is not only used with the computers in the place. But also for personal devices such as cell phones and tablets. The simple reason that this connection is used by many people on several devices makes it more vulnerable to cyber attacks.
This is why it is so important for a company to have good protection on social media, in addition to having employees prepared to deal with security threats.
How to protect your company? 5 tips to make social media safe
Considering the abovementioned situations, we have separated a series of tips that can help you implement better network security for your business. Thus, to avoid as much damage as possible with cyber attacks, check out:
1. Awareness program
First, one of the best steps to take to have a more secure operating system is to start by raising awareness among your team. That is, meetings to talk about it can be a great way to open your employees’ eyes to this reality. In this way, showing what the damages of not being cautious are.
The guidelines can be related to:
- Caution when logging personal accounts on company computers;
- Only accept friend requests from people you really know;
- Keep personal account information guarded or with limited visibility;
2. Beware of proposals
Often, malicious people, with the aim of hacking your network, end up making false proposals to gain access to your information. Therefore, it is always advisable to be careful with any type of offer. Also, do a lot of research on who is talking to you and don’t give away your personal information right away.
3. Watch your location
Be careful about sharing the places you frequent too often, especially in relation to your place of work. Also, avoid location tagging for long periods of time, such as posting a photo entering the company and tagging every day.
Never open links from people you don’t know or even from chain messages. This is the best and easiest way to insert a virus or hack a device.
Keep programs related to digital security always up to date and updated. They will be your best friends for the containment of viruses, malware and protection on social networks.
Benefits of protecting social networks in the company
As we can see, protection in social networks is essential for a company that wants to be present in digital media. Care must come from the team as a whole, from the leadership to the simplest positions; being careful is the key word.
And all this effort ends up resulting in something, companies that choose to have a good digital security system and follow the tips to protect themselves on social networks end up showing more confidence to customers. For example, the public notices when a company invests in digital security and feels comfortable providing its information in registrations.
Another point that comes as a benefit is a fact that cyber attacks end up being smaller and, consequently, less money will be needed for problems like this. Obviously, a company doesn’t have money planned for when it will suffer an attack. However, the less protection on social networks, the more it spends to repair the damage caused by attacks.
By following the tips to protect yourself on social media, you will have a safer company that shows more confidence to customers. Now you can think about how to plan posts on social media, knowing that you will be safe.
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