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With more online stories available now than ever, consumers are flocking to the internet to do their shopping. There’s a site for pretty much anything nowadays, whether it’s to buy food, drink, clothing, or household goods.
Customer experience is essential to running a successful online store, but how can it be improved? This guide will look at the importance of online stores in 2022 and how a business can improve customer experience this year.
The rise of online stores in 2022
Online eCommerce stores have come a long way in such a short space of time. With 20.4% of retail sales worldwide expected to have come from eCommerce in 2022, that’s an impressive jump in its influence over the retail market as a whole.
As the rise in costs come for physical stores, many businesses will close their storefronts and opt for a more financially savvy opportunity online. With an online business, there’s no need to pay for a lease or rental on a property. There are no utility bills to pay for either, or staff for that matter!
This seems to be the beginning of eCommerce, and the future looks digital beyond 2022.
Four tips to improve a customer’s experience online
If the business lacks a fantastic customer experience when consumers first approach the site, then this needs to change. First impressions count, after all!
1. Understand the customer’s pinch points
Identifying customer pinch points is the first place to look when it comes to improving customer experience. What are they finding difficult to navigate or understand on the site?
Perhaps there are a few technical problems that are preventing them from selecting the navigation buttons or an issue that makes it hard to check out. Find what the problems are and solve them.
2. Introduce a seamless payment hub
The checkout process should be simple and easy to go through. If it isn’t, some may simply abandon their cart.
To make payment and checkout easier for customers, consider introducing a developer payment hub. This payment solution integrates all the relevant third-party software to make for a seamless transaction every time for the customer.
3. Handle complaints and take on board feedback
When it comes to complaints, don’t ignore them. As a business, it’s important to be seen to be handling complaints and working on resolving these issues.
Be sure to take on any feedback that’s provided and be grateful for the constructive criticism that’s offered by customers.
4. Optimize the site to be super responsive and interactive
The site needs to be optimized in the best way in order for it to be super responsive and interactive for the customers. If it isn’t, then they may get bored and look elsewhere. Look at what can be incorporated to add excitement and thrill to the online store’s site.
Improvising customer experience should be a priority for any business in 2022, so use these tips to help improve it further.
You may also like: Customer Experience Strategies for Better Conversion
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