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If we are looking to increase online sales then digital marketing is the way forward. A branch of this type of marketing is the production of interactive video content for websites. To increase engagement is to have a customer wanting your product. No longer do we, as consumers, want to just sit back and watch a video where parts of it are interesting and other parts of it are dull, instead we want to be able to control what we do within that video. We always want to be the ones in control. It is human nature. So, this article will explore just what is possible with an interactive video that software can create.
Ability to View Text While a Video is Playing
Using specialist software available, it is possible to make a video where the viewer can open pdf files while it is playing. This allows a company to provide the consumer with additional information about a product that is too detailed to be explained as part of the video. If it were to be included in this way, the video might lose impact. However, there may be important information that a viewer will still need or want to know. You might wonder why we cannot just relay the information to the potential customer at the end, or point to where they can read it. Well, while they are watching the video, you have them engaged. Also, you do not want to be seen to take up any more of their time. People will prefer to have everything they need to know self-contained within that one interactive video.
Clickable Options
It is useful to have clickable options in your video. You can then take your potential customer to another screen where they can check out different options or indeed purchase the product without going any further with the video. It might be that your video has sold the product to them in its first few seconds. That is the power of a moving, talking image as opposed to a block of text or a still image, which in itself is supposed to be worth a thousand words.
Shoppable Video
As a further extension to the video experience, possible with the right software, you can also have it so that users can enter information and take part in activities. You could, for instance, entertain them and keep them interested in your website by having them play a game. They could take part in a quiz. For feedback, you can have them fill a survey out. Interactive videos can represent a two-way process that helps both buyer and seller. The more fun, informative, and interactive you can make the videos, the more likely you are to end up with repeat customers to your website who will invest in your product. Even better, ones that have told lots of other people about your company and your brand.
What Else a Video Can Show a Potential Customer
You can incorporate things like Google Maps within your videos. If you have a brick-and-mortar store as well as operating online you will want customers to be able to find you. Some may still prefer to buy the products that they have discovered online in your store. Some people are just old-fashioned like that and you will never change them. It may be that their grandchildren have introduced them to your fun video but that is as far as they want to pursue things online. That is fine, you have engaged them through a relative, and now you have their interest. You have them as a future customer. Conversely, there will be people who buy most of their goods online and so will see your interactive video as the alternative to the in-store demonstrator. Your interactive video, in this case, will need to show that person everything they need to know about a product that is important to them. You can achieve that through an interactive video in which you have options that take customers to different screens and locations and have them view your product from different angles.
To conclude, these are just a few of the options you have when purchasing the kinds of software that will produce an interactive video. They represent wonderful digital marketing tools and are a good investment for a company wanting to grow its sales.
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