Takeaway online ordering has fostered more competitiveness in the restaurant industry. While it makes everyone’s lives easier, it also poses a challenge in takeaway management.
Today’s customers are the most ideal market for online takeaway and food delivery. They crave fast, convenient, and safer food service. Several restaurateurs have noticed this, just like you. Therefore, you must provide them with superior services if you want them to consider opting for yours.
If you’re thinking that your takeaway service is already good enough, you might have to think again. Last March this year, the food delivery giant UberEats just launched its services in Carmarthen. Just imagine how it took time for them to penetrate a market that’s also relying on takeaway service.
The bad execution of delivery service will adversely affect your brand’s reputation and will also affect foot traffic at your sit-down restaurant; that’s why effective delivery and takeaway management is crucial.
Here is a guide to mastering online ordering and delivery at your restaurant.
Tips To Improve Your Takeaway And Online Ordering Services
Takeaway orders are increasing in popularity with the advancement of technology. You should effectively utilize innovation to give your customers an excellent experience by providing online food ordering.
Make communication easy
Restaurant deliveries are often late due to the extended preparation and delivery times. It can be difficult to locate the address of the customer. This small issue can be solved by proper communication with the customers.
Make sure that the address is complete before you take their order out for delivery. Inquire about any landmarks you need to reach on time. This also makes customers aware of their orders.
Integrate a real-time chat tool on your online ordering services to make this easier for both your management, delivery partner, and customers.
Utilize the latest technology
Technologies are not launched just to increase your costs, but to address various concerns in the restaurant industry. They carry solutions to your daily operational problems which can lead you to improve your management and the overall operations of your restaurant.
If developing your ordering app is still out of the question, you have to ensure that your restaurant website is mobile-friendly. Since a majority of online orders are made via mobile, make sure your restaurant’s website is mobile-friendly for seamless food ordering.
Not everyone will install your restaurant’s mobile app, so make sure your website is optimized for mobile users.
The majority of users Google your restaurant before ordering, so make sure your website has up-to-date information, such as contact details, menu, and reviews. Make sure the order online button appears prominently and easily on the website.
Lastly, ensure that your POS and other software are updated. Keep close contact with your tech provider to avoid mishaps.
Prepare a delivery and takeaway friendly menu
Keeping orders neat and tidy is essential. You wouldn’t send a messy plate to a dine-in guest, so it’s equally necessary that diners at home receive your food safe, intact, and delicious.
Design your menu and packaging to suit meals that will be delivered. A good delivery menu features the most popular dishes best suited for travel by bike.
If you find it too time-consuming to package safely, consider dropping these dishes from the menu and focusing on other dishes more suitable for travel and delivery. That way, diners are encouraged to enjoy your food items.
Build your kitchen according to your service
A restaurant online ordering service will surely bring a huge number of orders for your restaurant. The best method would be to divide your kitchen team into a dine-in team and a delivery team, so that rush orders won’t impact dine-in orders. You can click here to see discover the best equipment, work tables and stations to allow the team to work effectively.
Staff from either side can jump in and assist the other side if either side is quiet, but keeping the two separate helps to optimize both sides for their respective priorities. Making sure you schedule for peak delivery times and peak dine-in times is an important part of getting staff levels right.
Work on packaging
Think of ideas to entice your customers so that they can’t help but return to your restaurant next time they want a takeaway. A major part of ordering a takeaway is unboxing the food. Your packaging should reflect the colors, logo, and unique character of your restaurant.
Be sure to package the food well to prevent spills, and make sure the food is in good condition. It should taste as good as if it were served in a restaurant.
A customer’s loyalty to a brand can also be influenced by packaging. You should include promotional materials, such as cards and leaflets, and merchandise that offers discounts for repeat purchases. It’s an excellent way to foster loyalty among your customers and build a relationship.
Manage orders with an integrated order management system
Having to punch in orders from multiple delivery partners into the POS and juggling orders across multiple tablets might have given you a sense of the chaos.
Use a system that makes it possible to connect to the major delivery partners and send orders directly to your points of sale. In this way, the POS and kitchen will not have to juggle iPads, and order errors will be minimized, or, eliminated.
Partner with outsourced delivery providers
Using an external delivery service reduces delivery wait times during rush hours. It also lowers food delivery costs, such as insurance and hourly wages. Look into the booming gig delivery partners, and find out how you can mutually help each business.
Establish a standard work-system
The efficiency of your delivery service does not need to be compromised when you use outside partners. Ensure that the kitchen staff and delivery drivers are assigned specific responsibilities for deliveries and takeaways.
Ensure all delivery drivers are well versed in their coverage area, and that your kitchen staff knows the responsibility for packaging orders. Keeping order readiness up to date will allow drivers to match content correctly and prevent any mistakes from happening.
Continuously optimize your business
Make sure you continually assess your delivery and takeaway operations by conducting customer surveys, staff interviews, and mining online reviews to find out what is working well and what needs to be improved.
As the restaurant market is constantly changing, choosing the right direction for your business is quite difficult. You should determine the best route to take your restaurant business.
Creating a successful food takeaway and delivery system is a must for any company looking to increase sales. Follow certain guidelines when generating leads for your restaurant. Implement it and watch the sales increase.
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