There are a number of great ways to grow your business but have you ever wondered about the benefits of a mobile app and how app development could help your business grow?
There are lots of benefits of a mobile app – Some measurable and some more along the lines of intangible.
The best benefit of an app is that you are always there on your users’ phone. An app is a constant reminder about your brand and your business and you are always in your client’s pocket – as long as they have a reason to keep your app installed!
Apps reduce cost and save you money in the long run. Whilst it can be expensive to send out newsletters, do SMS marketing and other forms of marketing, with an app you can use push notifications to send out notifications to all of your users. And the added benefit is that with app notifications there’s a high chance that your messages will be read and engaged with.
Apps increase engagement as they allow a 1 click solution – your offers can be in the pocket of your target audience within seconds of being sent, Your social media feeds can be grouped and read through an app, you could even offer live chat/support through an app so that your customer is never more than a single click away from getting the answers/support that they require.
Apps can increase sales – Especially if you have a physical, ready to sell product, as with 1 click your audience can view products and even quickly check out at the press of a button if they have their card details and delivery details stored on their phone/wallet.
You can turn your app into a social platform. A place for your customers to get together and engage with each other and your other social platforms such as Twitter, Pinterest and even your own custom built engaging social wall.
It’s really important, before building an app to decide upon your requirements and whether an app is suitable for your business.
An app is ideal for a business that has a lot of interaction with its audience such as household brands, SAAS companies, clothing retailers and other online retailers as apps allow them to engage far quicker and capture more sales.
An app may not be suitable for your business if you don’t have much to offer your customer in terms of constant attention, support and sales.
Some businesses just don’t need to interact with their audience as much, but if they do then an app is a perfect way to do so.
Apps, whilst many seem like a good idea, can actually turn out to be quite bad. Such as a fly swatter app…. Yes, that really was a real thing!
The downside with getting an app wrong is that many people may just not be interested in your app or use it as often as you like causing your newly developed app to die a slow, painful death.
Apps are also a big financial investment – they can easily cost in the £xx,xxx range for something very simple. This is another reason to ensure that the demand for an app is there with your business. Apps and managing an app can take a lot of time and resources from a company so it’s best that you do your market research and ensure that your app is providing value and has a demand from your target market.
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