Do you remember a few decades ago when people used to call the internet the "information superhighway?" You might not hear that phrase nearly as much today as you used to, but never has it been more accurate. Did you know over 90 percent of Americans do at least some of their … [Read more...]
5 Marketing Challenges and How to Solve Them
Marketing of late feels like a different world. We are seeing how businesses take shape in a post-pandemic world, and we’re witnessing some fundamental shifts in consumer behaviors and the rapid growth of a few specific channels. All these changes are going to keep companies on … [Read more...]
Why You Shouldn’t Neglect Traditional Marketing Channels
Digital marketing has surpassed traditional marketing in many sectors today. Proponents cite the ability to target specific groups and ease of analysing results. Promotional materials can be refined based on results from social media, email campaigns and your website. And yes, … [Read more...]
4 Secret Shortcuts the Pro’s use to Boost Amazon Sales by Manipulating Sales Rank
Amazon web traffic continues to grow, making it one of the fastest-growing routes to market for those selling b2b and b2c. Knowing how to manipulate one key component of Amazon's ranking algorithm - Amazon Sales Rank - will give you the edge over your competitors, getting you … [Read more...]
How to Market a Trucking Business
Marketing is a core mandate of any business looking to expand and grow a customer base. The trucking industry is a slow business when it comes to growth aspects, is cost-intensive and revenue is dependent on customer inflow to the company. Sufficient income and customer inflow … [Read more...]
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