Undoubtedly, Disney Plus is in high gear, with no signs of slamming the brakes. And they swear to continue managing their business by providing high-quality entertainment to the subscribers.
Disney Plus’s success is attributed to its mixture of content from its major brands such as Pixar, Marvel, NatGeo, Star Wars, and more.
Unfortunately, subscribers will no longer enjoy the Disney Plus free trial. But what they are unleashing is just the tip of the iceberg. With around $21.82 billion in streaming revenue, this tells you how much Walt Disney Company has wowed viewers with the amount of content being delivered.
But, success comes at a cost.
Disney Plus has continued to kick off campaigns to get the consumers aware of the content available. With this, marketers have learned a solid marketing strategy that they can apply. If you’re a marketer, below are five tactics you can learn from Disney Plus campaigns.
1. Entry pricing strategy
Venturing into a market niche with low prices is the key to any business startup. Disney is competing with popular companies like Netflix, Amazon, Hulu, and Apple TV, even though such companies may have acquired some niche in the business.
Disney is outwitting them with their reduced entry price. For instance, you can access the Disney package for as low as $8 monthly. A subscriber can also purchase a Disney Plus bundle with Hulu and ESP+ for as low as $14 per month. And it is expected that the prices may go down later in the year. This is a huge win for anyone; from subscribers to promoters.
Even with the low price entry, the service provides endless entertainment for all ages. The monthly price depends on the number of screens the customer wants to use simultaneously.
2. Instance connection with customers
If you delve into Disney’s programs, you cannot lack a dialogue box that seeks your opinion about their services. Disney support team responds in seconds, mainly if you complain about misleading or misappropriate content.
There are many other areas where you can contact Disney, such as the Facebook page, Instagram, and Twitter hurdle. Also, Disney has active customer support on their website, where you can lodge your feedback or comment 24/7.
3. Right content for every stage of the customer’s journey
What comes to your mind when you hear the word Disney? Do you think of cartoons and animation for kids? As a matter of fact, one demographic group that has made Disney Plus a blockbuster is kid’s content. Some of the popular kid’s content includes animation movies such as 101 Dalmatians, Aladdin, The Little Mermaid, etc.
However, Disney Plus has many live-action movies, comedies, and reality shows that fit any demographic group. No wonder it’s the phrase “something for everyone.”
4. Promotion strategy
Disney Plus is gaining popularity. You can imagine where this places services such as Netflix, the so-called streaming giant. The latest finding by the TechCrunch website shows that Disney Plus has grown to reach over 129.8 million subscribers.
Indeed the service is an icon among American brands. This has been possible due to powerful marketing tactics. For instance, Disney Plus provides a waiver and a discount for its Verizon customers and people owning its branded Visa Cards, respectively. This promotion covers a year free package for Verizon customers and two-three years discount for those owning its branded T-shirts.
Another primary marketing strategy is through social media. The service has widely spread on Facebook pages, Twitter hurdles, TikTok, Instagram, YouTube, and google ads.
Disney Plus’s marketing strategy success comes from storytelling. First, it attracts customers through the quality content from its major franchises. Then, once they understand the audience, the next step is to provide entertaining content.
Another major success is to rebuild old content and embrace modern technology. For instance, turning blog posts to podcasts or any other upcoming technology makes it easy to resonate with viewers as they grasp the relevancy of the content.
5. Make content that adds value and memories to people
Disney Plus provides educational shows, especially to kids. Shows like Mickey Mouse, Little Einstein’s, Out of the Box, and many others educate children on acquiring life skills and how to live with people. There is also adult content to be enjoyed when kids are not around. Such as Prison Break, Desperate Housewives and others
Before Disney Plus’s birth, we had other streaming platforms such as Netflix, which has already dominated the market. But what is unique about this service is that it took advantage of the rising business trends, delivering what it promised. With this, viewers get everything they need; it’s a one-stop shop.
Disney Plus seems to have mastered the trick of leveraging their income online. Indeed its marketing strategy is unmatched.
They have perfectly capitalized on networking with major partners and thus increasing their profits; it’s all about creativity. Also, they managed and have continued to woo customers to subscribe to their services. Their focus on brand awareness and conversion has led to strategic market penetration, and their impressive delivery will lead to more conversion rates.
You can follow the same tactics too.
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