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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Book Review: Your Book is the Hook

July 3, 2015 by Sandra Hinshelwood

your book is your hook front cover

As a small business owner, you face many challenges.  One of the biggest challenges is having market visibility.  “How do you stand out in a crowded market place?” In “Your Book is the Hook” Karen Williams gives you step by step guidance on writing your book and also … [Read more...]

The Importance of Proper Marketing Campaigns

June 28, 2015 by John Stone

Person looking at charts on a tablet and documents on table

We earn commissions if you shop through the links on this page. Businesses can be handled in so many ways. Sometimes business owners launch a startup and reach success at a very early stage. Some other times you have to undergo several failures until you achieve what you have … [Read more...]

7 Building Blocks for Web and Print Content

February 28, 2015 by Sandra Hinshelwood

building blocks

You have a brand new business, you are re-launching, or you need to publicise a new product, special event or major landmark. So you’ll need two things: a vehicle to take your message to the world; and the message itself. Choice of vehicle is fairly simple. Who doesn’t have a … [Read more...]

Build business relationships and grow your business with LinkedIn

January 7, 2015 by Jade Pluck

LinkedIn app icon shown on mobile phone

LinkedIn is the perfect partner for your business. It can present you as an expert to potential clients and allow you to connect with important people within your network in a personal way. Plus, you can market your business, find associates or business partners and get PR … [Read more...]

5 Distasteful Marketing Ploys to Avoid

November 3, 2014 by Ann Handley

Wrong and right arrow

My friend Eileen had a gray-striped cat named Nimbus whose greatest joy was to hunt in the backyard woods and drop his offerings at her back door. Eileen never knew what she'd find when she opened the door--a chipmunk, vole, mole, or bird. Nimbus was easily forgiven--he was a … [Read more...]

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