Social media and the Internet have turned the hotel industry upside down in the last number of years. Smartphones are ubiquitous and people feel empowered to write reviews both good and bad on the likes of Facebook and TripAdvisor about their hotel stays. While this content that … [Read more...]
10 Email Marketing Tips & Best Practices from The Beatles – Infographic
Is your email strategy in need of some inspiration? Get the top 10 email marketing and best practices inspired by the Beatles in this handy infographic from SmartMail. Embedded from The SmartMail Blog See also: 52 Email Marketing Best Practices and Tips We Can Learn From The … [Read more...]
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier … [Read more...]
5 Low-Cost Ways to Promote Your Business
Marketing campaigns could make or break a business. It’s very important to find the right audience for your business and create a message to which they can relate to. There’s a misconception that this has to be an expensive endeavor. This isn’t necessarily true – a well-crafted … [Read more...]
3 Reasons Why Buyer Personas Are More Important Now Than Before
What makes an advertisement successful? The reasons could be as varying as the existing trends during its launch and as unique as the individuals that respond to it. A solid way to ensure that you start out on the right path is to know your target audience. This is where buyer … [Read more...]
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