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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What Volvo Can Teach Us About Rebranding

September 27, 2018 by BPM Team

Volvo badge and front grill

For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]

Things You Can Do With Vanity Numbers to Increase the Success of Your Business

September 22, 2018 by BPM Team

Things You Can Do With Vanity Numbers to Increase the Success of Your Business -Shot of a telephone cord

Not all businesses are the same. However, many of them have the same goals and objectives, and that is to increase their sales as well as the profits that they make. Ads and marketing are some of the keys to being successful in this area, so it takes a vast amount of planning to … [Read more...]

Overlooked Marketing and Branding Strategies for Small Businesses

September 20, 2018 by BPM Team

Overlooked Marketing and Branding Strategies for Small Businesses

Marketing your small business may seem like something to take in your stride. However, you may be overlooking some of the most important and effective strategies to promote your brand. Think outside the normal go-to strategies and you could make a big difference. Make some small … [Read more...]

Three Inexpensive Digital Marketing Ideas That Will Save Your Failing Business

September 3, 2018 by BPM Team

Three Inexpensive Digital Marketing Ideas That Will Save Your Failing Business - Marketing Plan

When your business is trying so hard to stay afloat yet the battle seems insurmountable, you’ll either want to close it for good or revive it. Forget about the first option for a moment and let’s focus on the second one: saving your failing business. Starting a business and … [Read more...]

Why Every Small e-Commerce Business Needs a Blog

August 16, 2018 by BPM Team

startup business, woman working on laptop - Why Every Small e-Commerce Business Needs a Blog

Whilst big e-commerce businesses can certainly afford to spend a small fortune on their marketing and advertising activities, the same often cannot be said for their smaller counterparts. However, creating and maintaining a blog is now a cost-effective and easy way to market … [Read more...]

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