The business card may be teeny-tiny, but it sure packs a mean punch. It’s akin to a mini-billboard that is an essential component of your company’s image and branding. Apart from promoting your business, this humble business card provides vital information and offers … [Read more...]
7 Marketing Principles All SMEs Should Uphold
According to business experts, marketing deserves five to 10 percent of every enterprise's operational budget. Small and medium enterprises or SMEs are even advised to allocate a bigger budget for advertising and promotions. Stores or shops in obscure locations or low-traffic … [Read more...]
5 Important Skills for Content Marketing Copywriters Today
Marketing has gone through a change, and content marketing, particularly, is not quite the same as it once was. Consumers are no longer entertained or persuaded by general appeal content. They are looking for niche content that specifically fits their particular situation. This … [Read more...]
Using Print Media to Increase Footfall in Leisure Facilities
In an environment where technology and digital marketing is at the forefront, the power of print media can sometimes be forgotten and underutilised. For leisure facilities such as museums, entertainment centres and arenas, print is an extremely useful tool that can not only drive … [Read more...]
Advertising Trends 2020 Style: This Year’s Best Ways to Market
If you’re looking to up your marketing game this new year, you've come to the right place. Keep reading for a full guide to the most popular advertising trends 2020 has to offer so that you can bring in the extra cash this year. Communication Is Key Communicating … [Read more...]
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