Content Marketing is a procedure for creating and distributing consistent, valuable, and relevant content to grab the audience’s attention and drive profitable customer action. Whether you are in a process of establishing a new business or already have an existing one, having … [Read more...]
Being A Small Business Owner is A Tough Task
Being a small business owner can be difficult at times and is a rather thankless job. If you are playing to start a business, make sure you really love what you're doing because there will be struggles along the way. I am not talking about this from a negative perspective but … [Read more...]
How to Make Profit with Freebies
Giving stuff away for free might not seem like good business practice. However, freebies can in fact lead to profit - the act of generosity is likely to win over customers’ trust and could lead to extra sales. Below are just five different ways to effectively use freebies in … [Read more...]
Why PR Matters in the Food Industry
Public relations activities matter just as much today in the food industry as ever. With a formidable range of digital and traditional channels at our disposal, the avenues may look different than twenty years ago but each brand is still unique and its PR should be managed … [Read more...]
The 5 Best Ways to Promote Your Business Offline
Business marketing and promotion are particularly important to the survival of a business in today's competitive marketplace. This is due largely to the noise in the marketplace and the increasing need to stand out. As such, it is important for businesses to have a well thought … [Read more...]
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