Digital marketing is a great way to reach new customers Digital marketing is important for small businesses since it is an effective way to reach a wider audience. Needless to say, it is easier to reach an international customer base online rather than locally. Digital … [Read more...]
Your Business In the Eyes Of The World: Understanding Corporate Identity and What it Entails
When you’ve dedicated months or years to building a business, you want the world to know about it right? The only way you can set your business apart from the rest is with a strong and recognizable identity. Even an individual working alone in a digital industry needs to have a … [Read more...]
5 Tips to Make Your Brand Stand Out
Visibility is a Big Part of the Marketing Battle Why do some business consultants advise that “location” is all-important in business? And, especially, as regards small businesses? Well, having a prime physical location makes you visible, and even optimizes operational costs … [Read more...]
5 Tips for Launching a Successful SMS Marketing Campaign
When it comes to marketing a business, one channel that tends to be overlooked is SMS marketing. Text messages are becoming an increasingly popular means of communication in the digital marketing world. Consumers are constantly on their phones, so it's no wonder SMS marketing is … [Read more...]
SEO vs SEM – Which Marketing Approach Should You Take?
Many brands are confused about the type of digital marketing strategy that best suits them- SEO vs SEM. Some experts suggest period that SEO is a better strategy given that it enables long-term success and results. Others argue that SEM is better given it helps a brand … [Read more...]
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