Those who own and work for small businesses are constantly searching for competitive advantages no matter how slight they are. After all, you need every edge you can get to compete with the big boys. If your small business has not yet taken advantage of Salesforce, the time … [Read more...]
The Fine Balance Between Communication and Creativity in Marketing
Creativity and communication go hand in hand when you’re looking to develop your business’ marketing strategy. However, you should always look to develop a system that finds an even balance between the two, rather than favouring one over the other. Creativity can be the … [Read more...]
5 Tips on How to Create a Blog for Freelance Business
Blogs can attract prospective clients for freelance writers. If you have SEO or search engine optimization skills, you can even do better by improving the rank of your website. Sadly, not many writers have discovered this free advertising strategy. Blogging is crucial when it … [Read more...]
Cultivate a Weakness – Why Flaws are More Powerful than Strengths in Business
Quite understandably, most businesses spend an inordinate amount of time focusing on what they’re good at. Our strengths, we believe, are the source of our most powerful competitive advantage - the special ingredient that sets us apart, and draws people to us. On a … [Read more...]
6 Ways Your Small Business Can Build Customer Loyalty
As a small business owner, one of the challenges you face is creating a strategy that encourages customers to do business with you. Once you’ve figured that out, there’s still another challenge to tackle—knowing how to keep those customers coming back. Building loyal customers … [Read more...]
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