The telephone has been the primary channel used by customers to connect with companies they have business with. According to research by Forrester, the phone is still the most widely-used customer service channel – with 73% of customers calling into the call center. In a separate … [Read more...]
7 Ways to Discover Your Customer’s’ Pain Points
As a business, it is essential that customer pain points are known, so they can be addressed, or in economic terms, supplied. But, if your customers have pain points and you are unaware of them, addressing them becomes impossible and they will seek supplies from a more responsive … [Read more...]
Why You Should Host Corporate Events
In an age where consumers are reachable via social media, you may wonder why live corporate events are necessary at all. Most CEOs and higher-ups still advocate occasional live functions because it provides a form of consumer engagement that no online method could ever replace. … [Read more...]
Lead Nurturing: The What, Why and How
If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]
10 Reasons Your Business Must Have Live Chat On Your Site
Chat apps are everywhere these days. People communicate by text message, WhatsApp, Facebook Messenger, iMessage, Telegram, and dozens of other similar ways. Whereas once everyone communicated through phone calls, now we communicate by typing into our smartphones. Yet … [Read more...]
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