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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Why You Should Host Corporate Events

October 28, 2017 by Dan McCarthy

Group of employees having business meeting against window

In an age where consumers are reachable via social media, you may wonder why live corporate events are necessary at all. Most CEOs and higher-ups still advocate occasional live functions because it provides a form of consumer engagement that no online method could ever replace. … [Read more...]

Lead Nurturing: The What, Why and How

October 24, 2017 by Brooke Harper

Lead Nurturing The What Why and How

If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]

10 Reasons Your Business Must Have Live Chat On Your Site

October 20, 2017 by BPM Team

10 Reasons Your Business Must Have Live Chat On Your Site

Chat apps are everywhere these days. People communicate by text message, WhatsApp, Facebook Messenger, iMessage, Telegram, and dozens of other similar ways. Whereas once everyone communicated through phone calls, now we communicate by typing into our smartphones. Yet … [Read more...]

Take Full Control of Your Business Phone System

September 19, 2017 by Brooke Harper

Digital telephone and switch

In order to reach a  93% chance of converting a lead, it takes an agent about 6 attempts; meanwhile, 10 to 15 are the number of 2-minute calls one has to make within the span of an hour; and, on an average, a sales agent needs to keep in touch with a clientele … [Read more...]

3 Crucial Differences in Marketing B2B versus B2C

September 7, 2017 by BPM Team

someone handing a hot drink to ciustomer at drive through take away

In order to advertise your business properly, you need to be hyper-aware of your customer. Marketing to other businesses and marketing to consumers require different approaches. While there may be some crossover for businesses that sell to both markets, those companies still need … [Read more...]

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