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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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6 Tips Every Entrepreneur Needs to Embrace

August 16, 2017 by Diana Smith

Young man sitting on grey sofa with laptop on knees

It is only natural that you’re worried about failure when launching a business for the first time. Unfortunately, there is no way to completely root out the possibility of failure; the only thing you can do is increase your chance of success. Here are some neat tips that have … [Read more...]

3 Reasons Why Buyer Personas Are More Important Now Than Before

August 12, 2017 by Catherine Vanvonno

Buyer persona concept

What makes an advertisement successful? The reasons could be as varying as the existing trends during its launch and as unique as the individuals that respond to it. A solid way to ensure that you start out on the right path is to know your target audience. This is where buyer … [Read more...]

5 Elements of a Successful Email Marketing Campaign

August 11, 2017 by Catherine Vanvonno

hand press button and e-mail

This article contains affiliate links. For more info, see disclosure. With the vast influence of social media, email has no more use in online business marketing, right? Wrong. Any marketing specialist who feeds you this concept either doesn’t know the goldmine that is … [Read more...]

9 Years of Airbnb – Infographic

August 8, 2017 by BPM Team

9-Years-of-Airbnb

When we think about travel accommodation, one of the first things that comes to mind is Airbnb. It really is incredible what Airbnb has achieved in such a short space of time. This infographic from Half Price takes you through some of the key milestones in the growth of the … [Read more...]

3 Methods on How Mobile Apps Are Fueling Growth of Tech Start-Ups

August 3, 2017 by BPM Team

Touch screen mobile phone, in hand

Mobile app has opened a tremendous opportunity for many upcoming small scale technology startup companies. These days all the major activities from customer relationships to making payments all of these tasks are playing an important role in the growth of a business. The … [Read more...]

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