Conferences, meetings and events are big business-they provide industry people with a focus on networking and, of course, those that host them, the hotels. exhibition centres and so on need to keep up to speed on what the average attendee is looking for. What are the key trends … [Read more...]
Sales Prospecting Checklist
Small business owners are often the chief salesperson of their companies, a position that they often don’t have much training or experience in. One of the most important pieces of the sales process would be prospecting. Sales Prospecting is the process of reaching out to … [Read more...]
10 Myths That Stop People From Hiring Virtual Assistants
The Virtual Assistant has become an integral component in many businesses over the last 15 years. Yet, you can’t help but notice the term “Virtual Assistant” still conjures misconceptions from some people that remain popular until now. These misplaced and unfounded opinions have … [Read more...]
Offline advertising- marketing mix or media mix?
It’s a very sunny day at the beach, the sun feels great, and the waves are crashing; people are playing volleyball and clicking pictures. It’s a clear afternoon. You are peacefully sitting in one corner, staring at the sky, and you see a plane passing by, which captures your … [Read more...]
Global Power Moves: Strategies For a New Economic Era
Global power moves are strategies that focus on raising the profile and sales of your product on an international level. There is a school of thought that encourages a business to start small, build your brand then expand your customer base from national to global. This is … [Read more...]
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