One of the most defining characteristics of a successful business owner is the ability to comprehend the ways as to how a brand can gain widespread attention. Most of the biggest names in the mainstream business industry tend to possess exceptional brand awareness. This statement … [Read more...]
Branding a Small Business: 14 Online and Offline Strategies to Build Trust and Authority
Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
Is Your Business Ready For Next Year? It’s Time to Focus on the Details
It’s the time of year when everyone seems to be winding down and getting ready for some time away and out of the office. However, it’s also the time when you’ll need a boost of energy so that you can take care of your admin tasks. Tying up loose ends and ensuring that everything … [Read more...]
What Volvo Can Teach Us About Rebranding
For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]
Overlooked Marketing and Branding Strategies for Small Businesses
Marketing your small business may seem like something to take in your stride. However, you may be overlooking some of the most important and effective strategies to promote your brand. Think outside the normal go-to strategies and you could make a big difference. Make some small … [Read more...]
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