For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]
Overlooked Marketing and Branding Strategies for Small Businesses
Marketing your small business may seem like something to take in your stride. However, you may be overlooking some of the most important and effective strategies to promote your brand. Think outside the normal go-to strategies and you could make a big difference. Make some small … [Read more...]
Top Hacks to Increase Your Brand Visibility
The visibility of your brand is the ability of your clients or potential clients to effortlessly find you once they are on the lookout for the services you provide. Still, this is not an easy thing to achieve. You see, to be visible, you need to become omnipresent in their lives. … [Read more...]
6 Personal Branding Tips To Help Grow Your Small Business
As a small business owner, you’re always working. Whether you’re dealing with surprise orders, personnel shifts or exciting new partnerships - your time is precious. So the idea of spending time building your own personal brand online may seem impossible. However, a strong … [Read more...]
Creating Brand Identity for Small Business
Brand identity is how a company want their product or service to be perceived in the marketplace. Therefore business owners are using different elements to present their product to the audience and establish their business as well known. As a business owner, you need to … [Read more...]
