"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook In understanding brand awareness, everyone knows that a company is at its peak when customers use a brand name rather than the actual noun. For example, instead … [Read more...]
Concept to Creation – A Guide to Web Development
Concept to Creation. Sounds like very fancy terminology. Well, it certainly is. Every creation is based on some concept. Whether it be done by a single person or a group of people, strangers in a room or business colleagues, every creation is based on a concept that was shared … [Read more...]
Why Should You Focus on Your Business Signs, Store Displays, and Color Scheme?
The first thing that your customers notice is not how effective your products are or how efficient your service is. In fact, even if a family member or a friend recommended your business to them, it still wouldn’t be a guarantee that they’ll purchase from you or hire you. The … [Read more...]
Improve Your Brand Visibility and Reach Online with Digital Marketing
If your brand is new to marketing your products and services online, you may not fully grasp the importance of digital marketing. With the internet providing access to billions of potential customers, your products and services and services can quickly become lost along the … [Read more...]
What is Gamification in the World of Marketing?
In marketing, marketers have to adopt every strategy to increase their client base. Often, they not only intend to add customers but also to make them engage their brand continuously. One of the most common strategies used by brands to achieve the above is Gamification. As a … [Read more...]
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