The telephone has been the primary channel used by customers to connect with companies they have business with. According to research by Forrester, the phone is still the most widely-used customer service channel – with 73% of customers calling into the call center. In a separate … [Read more...]
How to Scale a Social Selling Program
As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision-makers who were previously … [Read more...]
Time to build your own Cottage Industry business?
The sound of swarming bees and the smells of freshly solidified candle wax settle on the fresh farm yard air. Hands, big and small, are busy inside shoving honey into pots and tying bows around the cloth placed on top. Tomorrow is Saturday, and for most families across the … [Read more...]
The Rise of Workspace on Demand
In the past 12 months, the global hybrid and co-working office space market has grown an astonishing 18%. That means the market is now twice the size it was back in 2013 and accounts for a third of all flexible space across the world. But what is driving this growth? John … [Read more...]
Social Media Practices for Event Marketing
Your event does not have to reach stadium-level capacity for it to be a success. Nevertheless, the more the merrier. Reaching the desired turnout, though, boils down to your ability to market your event. Your social media campaign should include a diverse and varied approach. … [Read more...]
