You’ve been in business for a few years now and had a bit of experience under your belt. You’ve built up your social media following, your website draws in traffic by the hundreds, and you have plenty of clients (past and present) oozing admiration for your company and the work … [Read more...]
The Art of Doing Business on a Golf Course: How to Impress Your Clients and Seal the Deal
Many businessmen and entrepreneurs not only play golf but also get business done on the golf course. This can give you the opportunity to meet new clients and seal some business deals in a leisurely environment while enjoying this activity. If you don’t play golf, it might be … [Read more...]
Six Financial Metrics Every Business Owner Should Review
Business owners have dozens of reports available at the click of a button, but some basic metrics can help you make smarter business decisions. Here are six metrics every business owner should review each month. #1 Contribution Margin The contribution margin formula is … [Read more...]
4 Marketing Analytics Tips to Grow Your Business
Once upon a time, marketing was almost a finger in the air job. In other words, there wasn't really a statistical approach to how it worked, but it was instead about what individuals "thought" worked best for a business. Suffice to say, it's turned into something of a science. … [Read more...]
Branding a Small Business: 14 Online and Offline Strategies to Build Trust and Authority
Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
