Global power moves are strategies that focus on raising the profile and sales of your product on an international level. There is a school of thought that encourages a business to start small, build your brand then expand your customer base from national to global. This is … [Read more...]
We Do What We Do and We Do It Together
A recent long haul flight to the UAE to host a series of corporate self-empowerment seminars meant watching at least one film. ‘Burnt’, starring Bradley Cooper and Sienna Miller, got my interest because the trailer said it was about a rock star chef with bad habits. Cooper plays … [Read more...]
Using Clienteling to Establish Lasting Customer Relationships
The experience of imbibing coffee is a passion of mine. This love for enjoying coffee means I seek out the most cost effective, comfortable and special places to indulge in this most important of personal rituals. I was recently in a popular coffee chain where the barista asked … [Read more...]
Business Confidence
Confidence may be understood as a state of being certain about the truth of a theory, hypothesis, statement, or course of action as correct or most effective. It’s about being sure. Being bold. Having faith in the direction you are pursuing. Whether you are an individual start-up … [Read more...]
What Does Your Brand Represent?
Much is said, read and written about business models, using social media, continued professional development, positive mental attitudes, team building days, raising brand awareness, effective networking etc. and most people in business have access to these tools to a lesser or … [Read more...]
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