There is no doubt that social media has had a significant impact on the way people communicate. It has also affected the way companies market their products. This has pros and cons. Businesses have to handle interactions with consumers and establish their desired image. Negative … [Read more...]
How Digital Technology Innovations Affect Today’s Society
Society gives purpose to technology, for technology is made to help man—for better or for worse. From the moment man picked up the first tool in his hand to aid him in his task, to where he is today with all the advancement he has accomplished, technology has always been there at … [Read more...]
Small Business Ideas for Computer Experts
With the vast amount of cutting-edge business software available on the market, there are lots of opportunities for computer experts and entrepreneurs to build successful new companies. At the rate software and technology are changing and improving, the capability to adapt and … [Read more...]
Marketing Spend and ROI
It’s a constant battle for all businesses - retaining customers and attracting new ones, which is why so much money is invested annually on marketing budgets. Does marketing spend work though, and how does it fare in various business sectors? In this article, UK … [Read more...]
5 Reasons Trade Shows Are Great for Business
Many businesses are increasing their focus on digital marketing efforts and scaling back the budget for traditional marketing campaigns. A Manifest survey revealed that 64% of marketers planned to invest more in social media this year. As consumers increasingly spend time … [Read more...]
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