It’s really crazy when you think about it. But in the digital era, the attention span of your customers is rapidly diminishing. Their first impressions regarding the content and the value you are providing need to grab their attention right off the bat.
Harder, than it sounds, right?
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The most important part of building customer relations is reaching out to your customers where they enjoy being. In the digital age, more and more customers thrive on social media, blogs, and other digital platforms.
Which is why throughout this article we focus on great tips to help you reach out to your customers and potential leads, which will help you increase your trust, conversion rates and even lead generation. Sounds ideal, right?
71% of Consumers Share Their Good Experiences With Companies Through Social Media
In the digital age, if you are not already working on your social media platforms, you are doing something wrong. Facebook, Instagram, Twitter, Pinterest – all of these platforms have millions, and millions of customers, and potential customers online daily.
Now imagine you launch a social media campaign specifically for your customers. It could be anything from providing value to inspiring them to solve the problems that they are facing on a daily basis.
However, when you start your social media campaign, it is important to understand what your customers want to see. This will help you deliver a message that resonates within them, and creates enough curiosity to reconnect with your business to see your latest efforts to provide value.
Did you know great visual content is shared 40-percent more than normal content? That is why having great visuals for your social media platforms is so important. For example, awesome thumbnails for your YouTube channel, or high-quality pictures for Instagram.
Almost 88% Of All SMB’s Use Content Marketing And Here Is Why
Content is king.
Okay, so maybe that is a bit over-the-top. But at the end of the day, if you are looking for a somewhat easy way to reach out to both current customers and potential leads – you really should have a content marketing strategy in place.
Consistent, high-quality content is a guaranteed investment for any business. Through implementing SEO, you can organically reach out to current customers, and increase your lead generation, and retention rates.
The best part about it?
You can combine your social media campaign with your content marketing campaign to merge these two great opportunities for your business. Maximizing the reach that you have on your current customer base…
Keep In Touch With Your Customers through a Weekly Newsletter
Regardless of what you are involved in, customers love being involved – Feeling a part of something big, a movement. Which is why you want to create that feeling for your customer base.
Luckily, the digital age also has tons of advantages from a business perspective. Why not set up a weekly newsletter to help stay in touch with your customers? These newsletters can provide value, can be a brief bit of entertainment…. Occasionally they can even be sales letters for your product/service.
Create Desire for The Product You Are Selling Or Service You Are Offering
Okay, dang. You caught us. This particular tip may not be ‘how to reach out to your customers.’
But it is just as important. After all, there is no point in reaching out to customers that are not interested in investing money in your business, right?
That is why it is important to spend time creating a desire for your product. Instead of immediately launching in the sale, provide value. Whether it is through your content, social media posts, or pro-bono services.
Through doing this, customers will get an idea of what they gain from your product/service, which later on will create the desire. So when you do pitch them your product or service, they are far more likely to become conversions.
Set Up a Group Specifically For Your Customers
This particular tip is mainly beneficial for businesses that offer services. For example, if you help customers with their web pages, and content (digital marketing).
Creating a group, with the main intention of helping customers with daily pains they suffer from is a great way to provide value with no strings attached. Learn how to set up a Facebook, or LinkedIn group.
Growing a group also brings new potential leads into the fold, which means now and then you can do the “1-2 punch” with an important service that can help your customers solve a struggle that they are facing.
Through the trust you instil in your group, you will create a desire within your customers – leading to more sales, and improved word of mouth.
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Article by Susan Randford