Events play a crucial role in establishing brand identity and promotion for both the small and the large businesses. But for small businesses they play a phenomenal role in brand endorsement and make your business a household name within a very limited time.
Workshops, conferences or networking events – all can be a great way to introduce your brand and market it. But for that you must be able to host an event that the attendees won’t be able to forget anytime soon for all the right reasons.
With the cut-throat competition out there how will you be able to make sure that your event will be able to create the desired impact? To help you with that here are some tips that will be able to make the small business event memorable.
- Make it Appealing to the Target Audience – Think about the lifestyle, area of interests and daily challenges of your customer base while deciding what type of event to host. For example if most of your target audience wear suits then you can host a workshop on high quality suits. You will find that unexpected number of attendees have turned up. You can host something targeting the same demographics as most of your customers. Not only that, you can also bring in new demographics with the help of events. Brew tastings can be offered by retail stores to bring in men customers more while a sports bar can offer makeovers to enhance their female following.
- Try to Rope in Other Businesses as Partners – Both the businesses can benefit if two non-competitive businesses with more or less the same customer line come together. Each company can endorse the event to their own set of customers and that will allow them to create new customers for the other business. Many businesses have benefitted from such a strategy.
- Create an Expense Budget and Stick to It– Especially in regards to that of the food, venue and beverage, events tend to cost much more than the usual small business owners think. You should also consider the licenses and permits that you may need. Once you have created a more or less comprehensive list you can pick out the things that can be improvised by taking something in kind from the sponsors. The more you can work with the other brands the more you can save.
- Promote Your Event – Marketing is the key to the success of any event. You should state out the good reasons why people should show up in your event and make it official. Don’t just assume that the benefits are obvious. You should use email marketing and make the social media your platform for letting people know about what you are up to. You can also invite in journalists by letting them know about the event well before time as they are always on deadline and won’t be able to turn up if not informed in advance. Also use online social pre-events for the event promotion.
- Make Your Attendees Feel Special – If you want people to talk about your event then you must stand out. For that you must make the attendees feel special and welcome in your event. You should let them enjoy to the core so that they don’t regret coming to the event. You can ask your attendees what kind of flowers they like and can greet them at the entrance with the same. This will add a personalised touch and will be a warm welcome for them. You can also arrange for a fun photo booth where the attendees can have the time of their life by depositing small funds that can be used for charity. The best part is that your event will be covered this way and you can share the pics on the social media that should portray what fun it was to attend your event.
The above are suggested by the top event agency that has created its own niche in this domain by organising a number of successful events for both the big and small businesses.
About the Author
Sawoni Chowdhury is an aficionado of writing. She is an expert writer and blogger and shares her views and opinions on a range of topics such as Lifestyle, Business, Entertainment and lot more. She works with Wonderland Agency, which is among the best event agency in the UK.